Talent Tracker

Sally Laycock has been appointed as the new CEO of Incubeta UK, the independent digital marketing services group. Laycock will succeed Luke Judge, who has headed up the company as US and UK Group CEO for the past 5 years. John Cawdery who was appointed as US CEO in September last year will continue to lead Incubeta in North America.

Incubeta has announced the appointment of Zoe Hall as Managing Director of Adtech Solutions and Lauren Stearley as Director of Programmatic. Before joining Incubeta, Hall was instrumental in launching the largest early-stage investment platform, Antler, where she worked as Director of Marketing.

Born Social welcomes two new senior hires: Harry Fishwick as Head of Creative and Hannah Wolff as Head of Social Media Management. Fishwick joins from his TUI, the world’s number-one tourism business, where he held the role of Video Marketing Manager and Hannah joins from Three UK where she was lead creative in the social and PR team.

Digital agency Organic has appointed Nora Sereg as the agency’s new Digital Project Manager. In her new role, Nora will specifically oversee projects within the Sainsbury’s Group Account following the agency’s recent appointment by Sainsbury’s to oversee the brands’ SEO.

AML Group has announced the appointment of Philippe Crump as Head of Content. Crump joins from the Omnicom content marketing agency, Specialist, where he led the set-up and operation of global content newsrooms and content marketing programs for brands such as Zurich Insurance, Siemens and SITA For Aircraft.

R/GA London announced that Nicole Armstrong has re-joined the agency to lead its strategy department, as the agency’s new Executive Strategy Director. In her new role, Nicole will be responsible for building a department of diverse talent, and shaping the agency’s strategic thinking to help further drive transformational, human-centric design led work for its clients.