LG Ad Solutions, LG’s connected TV (CTV) and cross-screen advertising arm, has announced a new integration with Amazon Publisher Services (APS). The integration will enable marketers in the US to access expanded ad inventory on LG Channels – the free streaming service available on LG Smart TVs – through Amazon Publisher Direct on Amazon DSP.
Brands and agencies on Amazon DSP will be able to engage audiences across LG Channels by leveraging advanced targeting and reporting tools.
“Our integration with Amazon Publisher Services underscores ongoing transformations in the digital advertising marketplace and streaming viewership at large,” said Kelly McMahon, SVP of Operations at LG Ad Solutions.
“This extension of our programmatic offering unlocks new opportunities for marketers to blend data, creativity, and personalization at scale to drive meaningful outcomes with engaged audiences on the biggest screen in the home. We’re excited to expand our relationship with Amazon as part of our continued commitment to a DSP-agnostic strategy—ensuring we remain flexible and focused on delivering what matters most to our advertisers, including those who work with Amazon.”
LG Channels features over 350 live channels in the US and thousands of on-demand movies and series spanning multiple genres.
*LG Ad Solutions is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
