Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
AI
Digiday – Krystal Scanlon, Tim Peterson and Sam Bradley, 26th May 2026
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off.
Digiday – Ronan Shields, 26th May 2026
Ad Tech Briefing: Agencies reposition for the agentic era
There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that resonated boundlessly across the industry for several reasons.
MarketingTech – Muhammad Zullhusni, 25th May 2026
Canva finds consumers want useful AI ads, but value human input
Consumers are open to AI-generated advertising when it improves relevance or usefulness, but many still prefer ads made by people, according to Canva’s 2026 State of Marketing and AI report. The report found that 68% of consumers do not mind AI in ads when it makes them more helpful or relevant, while other findings showed discomfort with generic or intrusive AI-generated advertising.
The Irish Times, 25th May 2026
AI guardrails stripped from Meta and Google models in minutes
Software designed to remove safety protections creates systems that provide responses on biological weapons and malware
AUDIO
MarTech Cube, 25th May 2026
Sounder.AI Expands Audio Targeting and Brand Safety Tools
AI-driven audio intelligence enables pre-bid contextual targeting and brand suitability, helping advertisers scale precision targeting and improve programmatic audio activation.
PUBLISHERS
Digiday – Jessica Davies, 26th May 2026
Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls
Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers – albeit mostly behind closed doors.
RETAIL
Retail Week – Megan Tatum, 26th May 2026
Quince is coming to the UK – how worried should retailers be?
Famed for it’s $50 cashmere sweaters, viral TikTok hauls and, well, a litany of lawsuits, retailer Quince has turned into an ecommerce sensation since it first launched in the US less than a decade ago.
