Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…
HOLDCOS
Performance Marketing World – Joseph Arthur, 1st September 2026 (also in Decision Marketing)
Omnicom Media launches Hearts United
New agency combines Hearts & Science with Mediahub to create a 40-market global network.
Financial Times – Daniel Thomas, 1st September 2026
WPP cutting up to 1,000 more jobs as AI reshapes advertising industry
UK agency accelerates restructuring programme under new boss Cindy Rose.
ECONOMY
Retail Week – Megan Robinson, 1st September 2026
Shop price inflation reaches highest level in two years
Shop price inflation increased to a two-year high in August as summer promotions came to an end, while higher energy and commodity costs fed into prices.
OOH
Storyboard18 – Chehneet Kaur, 1st September 2026
Airport OOH advertising set for 15–20% festive growth as passenger traffic rises
Airport advertising expects 15-20% growth this festive season due to rising passenger traffic and increased consumer spending, say Rohit Chopra and Yuvrraj Agarwaal.
LLMs
Adexchanger – 1st September 2026
LLMs, Meet The DSA; The Social Media Controversy Continues
What do ChatGPT, Reddit and Roblox have in common – aside from beefing up their burgeoning ads businesses within the last several years?
CONTEXTUAL ADVERTISING
EMARKETER – 31st August 2026
Contextual Advertising Trends 2026
How AI Is Expanding Contextual Strategies Across the Media Mix
CREATOR ECONOMY
Digiday – Alyssa Mercante, 1st September 2026
How every major platform pays creators
Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly.
