In a major move to address diversity and talent acquisition challenges in the global advertising technology sector, JobsInAdtech.com has announced a new strategic partnership with The Women In Programmatic Network. (TWIPN), a rapidly expanding community supporting women in digital media
Through the collaboration, members of The Women In Programmatic Network will gain enhanced access to curated job opportunities, employer insights, and industry resources via JobsInAdtech.com. In turn, employers advertising on the platform will have greater opportunities to connect with a highly engaged and experienced talent community.
Jon Walsh, Founder of JobsInAdtech.com, said: “There is now overwhelming evidence that diverse teams outperform. McKinsey’s research consistently shows that companies in the top quartile for gender diversity are significantly more likely to outperform on profitability, and studies from organisations like Credit Suisse have demonstrated that businesses with stronger female representation at senior level deliver superior long-term returns.
“This is not about optics. It is about outcomes. Women bring different leadership styles, different problem-solving approaches, and different commercial perspectives that strengthen decision-making and innovation. In an industry like adtech, where complexity and rapid change are the norm, that diversity of thought is a competitive advantage.
“By partnering with The Women In Programmatic Network, we are not just widening access to roles. We are helping employers connect with talent that is proven to drive performance, culture and growth.”
Niki Chana, Global Founding Board Member at The Women In Programmatic Network, said: “The partnership between TWIPN and JobsInAdtech is focused championing women across programmatic and digital media. There is extraordinary women talent in our industry, and there are strong roles available but too often there’s a disconnect between the two. By working with a platform that sits at the centre of global hiring in adtech, we can help close that gap and ensure talent is discovered, supported and elevated.
“At its heart, this collaboration is about community and growth. It’s about creating pathways, amplifying voices, and strengthening the talent pipeline in a way that benefits the entire industry. When we invest in inclusive hiring and support women through transition and advancement, we build a stronger, more innovative future for adtech.”
The collaboration will include joint content initiatives, spotlight features on women-led career journeys, promotion of relevant roles across both platforms, and potential in-person and virtual events focused on career progression within programmatic and adtech.
For more information, visit JobsInAdtech.com or connect with The Women In Programmatic Network on LinkedIn.
