Interviews, insight & analysis on digital media & marketing

Research reveals the top ten countries spending most on apps

New research by Carphone Warehouse has revealed the top ten countries where people spend the most on apps. The study also highlights metrics such as percent of global apps, average rating of apps and tops app per country.

The global look at the app usage found the United States leading the pack in terms of both production and consumer spend. Creating 6% of all apps (a whopping 174.6k apps created in the last year), the US boasted a total consumer spend of 32.63 billion in 2020. The study found that people in the US spend an average of 3 hours per day on their phones, but only rate apps an average of 3 out of 5.14% of apps in the US are games, while the top app in the country is the Google Play app.

Japan took second spot on the top ten list, with consumer spending of $20.2 billion on apps in 2020. Users in Japan spending an average of 3.6 hours per day on apps. 22% of Japan’s apps are games, with its developers creating an average of 33.9k apps in the last year.

South Korea came third, with $5.64 billion on consumer spending. The country created around 33.6k apps last year, with 25% of them being games.South Korean mobile phone users spend an average of 3.9 hours per day on apps, scoring their apps an average of 3.3 out of 5, with their top app being Zoom.

The UK, Germany, France, Russia, Brazil, India and Indonesia round out the top ten.

While Indonesia takes the crown for ‘most time spent on phones’ at a whopping 6 hours per day, we found that users in India and Brazil spend a lot of time on their phones too – 4.8 hours per day each – and seem to be happiest on them. India’s users give apps an average rating of 3.73 out of 5 while Brazil’s users dole out a decent 3.65. Indonesia makes a comeback on this list, with an average user rating of 3.56. The countries that rate apps the lowest are Japan (2.82) and Russia (2.83).

Access the full study here.