Interviews, insight & analysis on digital media & marketing

My Digital Hero: Ilicco Elia, Head of Mobile at Deloitte Digital

We’re asking some of our industry’s leading figures to nominate their digital hero and to explain what’s so special about them.

Ilicco Elia is a true mobile pioneer. He joined Deloitte Digital in 2017 to head up the Big Four consultancy’s entire mobile offering, from DigitasLBi where he was head of mobile. He previously had a long tenure at Reuters’ where he created its apps, mobile websites, and mobile journalism tools.

Who is your digital hero?

Dave Winer

What has he done to win hero status in your eyes?

Invented RSS Feeds! (And had a hand in inventing blogging and podcasting too!)

How has his heroism helped drive digital?

Inventing a way to distribute content that is not beholden to anyone, and for free? It doesn’t get any better than that.

What the biggest challenges in digital we need another hero to solve?

The concentration of power in a very few for-profit organisations who have no incentive to handle privacy properly.

What is your most heroic personal achievement so far in digital?

Using social media to interview politicians back before it was cool in 2008. 

Oh and also for inventing the mobile journalism toolkit and using it for those interviews.