Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

Game on: Serious games are serious business

The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful rather than serious?

Mobile

Why your brand needs a mobile game: The rise of advergaming

Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted.

Mobile

NDA Meets Waze: The secret sauce that is the Waze Community

In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is the company’s secret sauce in how it delivers value to all members of its ecosystem.