People, news and views from and about the mobile sector.
Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers
Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers
The AR mini-game, designed by Poplar Studio and powered by 8th Wall, asks users to collect gifts that are falling from the ceiling.
Darren Walsh, Head of Programmatic Demand at InMobi, examines the impact that changes to IDFA and Apple’s privacy settings are having on the mobile advertising industry as part of its recent Advertiser Perceptions-produced study.
Blessed with enormous reach and engagement, mobile is nonetheless characterised as a performance channel and misses out on branding budgets due to perceptions of its immeasurability.
The Movember and Admix teams discuss their recent in-play mobile game advertising campaign, ahead of next month’s charity event.
Another month, another update from Apple allowing consumers to take greater control over their data. But, this time, there’s a significant change that will impact marketers
New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.
InMobi, a leading provider of content, monetisation and
Hawk Platform (formerly TabMo) is to
Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its cross-channel demand side platform (DSP).
Research shows that transport and logistics leaders feel that IOT and wearables will become key.
Ralph Lauren has linked up with Zepeto to launch a digital fashion collection and virtual world.
Adverty has partnered with Azerion’s premium advertising platform, Improve Digital, to increase the programmatic reach for brands and advertisers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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