People, news and views from and about the mobile sector.
According to a survey of 2,036 UK adults commissioned by Nano Interactive, consumers are 58% more likely to mask their data on mobile than desktop.
According to a survey of 2,036 UK adults commissioned by Nano Interactive, consumers are 58% more likely to mask their data on mobile than desktop.
NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Sarah Aird-Mash, VP of Marketing, Adludio.
Caroline Hunter, Marketing Director at Anzu, has spent over a decade working for global media companies and membership organisations, including the IAB and the Drum. Having joined Anzu two years ago, Caroline oversees the global marketing team based out of New York, London and Tel Aviv, together with Anzu’s EVP Marketing & Strategy.
By Alexandre Pham, VP EMEA,
New Digital Age chatted with Annika Bizon, Marketing and Omnichannel Director at Samsung Electronics UK, to find out more about the fifth generation of Galaxy foldable smartphones: the Galaxy Z Flip5 and Galaxy Z Fold5 models…
Samsung has revealed its fifth generation of Galaxy foldable smartphones: the Galaxy Z Flip5 and Galaxy Z Fold5…
New Digital Age spoke to Sky’s Head of Digital, Davide Sirtori, about the Sky Mobile’s first ‘cookieless’ campaign and the wider marketplace for digital marketing…
MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?
In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.
When it comes to smartphones and digital devices blanket stereotypes are too often assigned to entire generations. For Gen Z, who have grown up with smartphones, there is a perception that they are hooked on their personal devices, forever heads down in the latest social media trend.
A research study called The Point of Search”, commissioned by Clear Channel UK, Global, JC Decaux UK and Posterscope, has revealed that mobile searches conducted out of home are much more diverse and 38% more likely to lead to a purchase compared with mobile searches conducted at home.
By Alexandre Pham, VP EMEA,
SMS has always been an efficient and cost effective way of connecting with customers and most recently it has seen renewed interest as a method of communication
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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