Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

A winning approach for non-gaming app growth

In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.

Mobile

Digital inclusivity: Improving lives, no matter the generation

When it comes to smartphones and digital devices blanket stereotypes are too often assigned to entire generations. For Gen Z, who have grown up with smartphones, there is a perception that they are hooked on their personal devices, forever heads down in the latest social media trend.

Mobile

Vodafone selects Dubber for UK & Europe mobile networks

Conversational intelligence and unified recording platform Dubber has reached an agreement to offer recording and AI services directly from Vodafone mobile networks, initially in the UK and Germany.

Mobile

The NDA Roundtable: What’s the future of mobile advertising?

Amid tightening restrictions on the targeting, tracking and measurement of digital ads, what role will mobile play in the future of digital marketing? Is a Chinese-style ‘Super App’ likely to emerge in the UK? What trends should mobile advertisers be monitoring in 2022?

Mobile

Smartdevice manufacturer OPPO partners UEFA

Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.

Mobile

American Express launches AR game to highlight member benefits

American Express has launched ‘American Express Summer Drop’, a virtual game that gives people the chance to win tickets to a range of sought-after events from the American Express® Experiences programme or vouchers from a range of American Express retail partners…