Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

Marketing the Marketers: Caroline Hunter, Marketing Director, Anzu

Caroline Hunter, Marketing Director at Anzu, has spent over a decade working for global media companies and membership organisations, including the IAB and the Drum. Having joined Anzu two years ago, Caroline oversees the global marketing team based out of New York, London and Tel Aviv, together with Anzu’s EVP Marketing & Strategy.

Mobile

What did MWC 2023 tell us about the future impact of AI on brand experiences and activations?

MWC 2022 was a prototype really, a post-covid test of the fidelity and fragility of in-person mega-events. This year, however, was ‘proper’, with attendee numbers back near 90,000 and barely a mask in sight – but how did AI feature this year, and what did we learn about the future of AI and mobile interactivity, from a brand experience perspective?

Mobile

A winning approach for non-gaming app growth

In an effort to understand what is behind the growth of non-game apps over the past year, AppLovin noticed some key similarities between the ad tech strategies used by both counterparts to reach new audiences. What we found is that with the help of the right ad partner, there is vast potential for mobile marketers to successfully scale their app – whatever the vertical focus.

Mobile

Digital inclusivity: Improving lives, no matter the generation

When it comes to smartphones and digital devices blanket stereotypes are too often assigned to entire generations. For Gen Z, who have grown up with smartphones, there is a perception that they are hooked on their personal devices, forever heads down in the latest social media trend.