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People, news and views from and about the mobile sector.
Mobile

Game on: Serious games are serious business

The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful rather than serious?

Justin Pearse April 27, 2022
Mobile

Why your brand needs a mobile game: The rise of advergaming

Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted.

Justin Pearse April 6, 2022
Mobile

NDA Meets Waze: The secret sauce that is the Waze Community

In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is the company’s secret sauce in how it delivers value to all members of its ecosystem.

Justin Pearse March 22, 2022
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

Please send all editorial enquiries to: editorial@newdigitalage.co.uk


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