
Smartdevice manufacturer OPPO partners UEFA
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
People, news and views from and about the mobile sector.
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
Following this year’s Cannes Lions festival, NDA takes a look at the biggest themes and insights uncovered, in a series of video interviews with industry leaders taking part in the event.
American Express has launched ‘American Express Summer Drop’, a virtual game that gives people the chance to win tickets to a range of sought-after events from the American Express® Experiences programme or vouchers from a range of American Express retail partners…
Silvio Peruci, Managing Director at App Radar, explores recent trends in the delivery app market…
Research has found that QR codes are set to be a staple of the ad industry, following huge take up of the technology by government and businesses during the pandemic.
New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. In episode four, Advertisers we sit down with Ru Roberts, Waze and Emil Bielski MD UK, Croud.
In the latest episode of the ‘NDA Meets’ podcast, we sit down with Paul Coggins, CEO of mobile ad specialists Adludio…
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful rather than serious?
Snap, creators of the world’s leading Augmented Reality platform Snapchat, has unveiled a new Discover Feed format, known as ‘Dynamic Stories’.
Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted.
In episode three, Drivers we sit down with Waze UK Country Manager Ru Roberts and Amanda Mason, Head Of Marketing, Roadchef.
Experimentation with alternative stores and away from Google Play has reached an unprecedented level.
In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is the company’s secret sauce in how it delivers value to all members of its ecosystem.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).