Smartdevice manufacturer OPPO partners UEFA
21 July 2022
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
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People, news and views from and about the mobile sector.
Smartdevice manufacturer OPPO partners UEFA
21 July 2022
Chinese smartdevice giant OPPO is to partner with UEFA across different UEFA competitions, including the UEFA Champions League, for the next two seasons.
Mobile
Cannes Lions Insights: Attention in the spotlight as advertisers look for more effective ads
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Justin Pearse
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Mobile
American Express launches AR game to highlight member benefits
American Express has launched ‘American Express Summer Drop’, a virtual game that gives people the chance to win tickets to a range of sought-after events from the American Express® Experiences programme or vouchers from a range of American Express retail partners…
Michael Feeley
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Mobile
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NDA Staff
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Mobile
Research finds QR code use growing in digital OOH advertising
Research has found that QR codes are set to be a staple of the ad industry, following huge take up of the technology by government and businesses during the pandemic.
Justin Pearse
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Mobile
NDA Meets: Ru Roberts of Waze and Emil Bielski of Croud talk behavioural change and a shift to location-based ads
New Digital Age has partnered with traffic navigation specialist Waze for a six-part special series of NDA Meets. In episode four, Advertisers we sit down with Ru Roberts, Waze and Emil Bielski MD UK, Croud.
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18 May 2022
Mobile
NDA Meets: Paul Coggins, CEO at Adludio
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Tyrone Stewart
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Mobile
Game on: Serious games are serious business
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Justin Pearse
27 April 2022
Mobile
Snapchat announces new Dynamic Stories format for publishers and content creators
Snap, creators of the world’s leading Augmented Reality platform Snapchat, has unveiled a new Discover Feed format, known as ‘Dynamic Stories’.
Michael Feeley
12 April 2022
Mobile
Why your brand needs a mobile game: The rise of advergaming
Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted.
Justin Pearse
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Mobile
NDA Meets Waze: The app’s role as a constant companion for drivers
In episode three, Drivers we sit down with Waze UK Country Manager Ru Roberts and Amanda Mason, Head Of Marketing, Roadchef.
Justin Pearse
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Mobile
Alternative Android Store monetisation: A chicken and egg conundrum
Experimentation with alternative stores and away from Google Play has reached an unprecedented level.
Andy Oakes
24 March 2022
Mobile
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In episode two, The Waze Community, we sit down with Waze UK Country Manager Ru Roberts to find out why the Community is the company’s secret sauce in how it delivers value to all members of its ecosystem.
Justin Pearse
22 March 2022
