Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

American Express launches AR game to highlight member benefits

American Express has launched ‘American Express Summer Drop’, a virtual game that gives people the chance to win tickets to a range of sought-after events from the American Express® Experiences programme or vouchers from a range of American Express retail partners… 

Mobile

Why your brand needs a mobile game: The rise of advergaming

Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted.