Research shows that transport and logistics leaders feel that IOT and wearables will become key.
People, news and views from and about the mobile sector.
Hawk Platform (formerly TabMo) is to
Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its cross-channel demand side platform (DSP).
Ralph Lauren has linked up with Zepeto to launch a digital fashion collection and virtual world.
Adverty has partnered with Azerion’s premium advertising platform, Improve Digital, to increase the programmatic reach for brands and advertisers.
Tanya Lee, GM EMEA at Vungle, looks at why brands should learn from gaming apps on UX and ad performance.