Interviews, insight & analysis on digital media & marketing

Mobile

People, news and views from and about the mobile sector.

Mobile

The tapping point for rich communication services (RCS)

With the digital advertising industry worth around $400B and mobile representing nearly 70% of that number, it would be safe to say there is enough data being generated to allow brands to make informed decisions about what does and doesn’t work when it comes to deciding where and when to place their mobile ads.

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