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NDA Live: Retail Media 2023

Why Retail Media?

As advertisers gear up and start strategising for the year 2024, the timing couldn’t have been more perfect for an event focusing on retail media.

With the rapid advancements in technology and the growing importance of digital advertising, retail media has emerged as a crucial component of successful marketing strategies.

Taking place on the 13th September in Soho, London, the New Digital Age Retail Media Breakfast provided a morning of insightful and high quality content that delve dinto the definition of retail media and what opportunities this presents for advertisers and publishers.

The panels

Here’s what was discussed on September 13th.

How to achieve retail media success (in a privacy-first world)

Retail media has been widely recognised as one of the solutions to targeting and measurement in a world without third-party cookies.

So, in this environment powered by first-party data, how can retailers and brands ensure they achieve the outcomes they are looking for, while protecting the privacy of their customers? Our panel will outline why retail media will be essential in the post-cookie world and share some of the best practices to adopt around the channel.

What new data opportunities are unlocked by retail media?

A plethora of news data opportunities are delivered by retail media, around intent and customer purchase behaviour. We discuss the impact for advertisers and retailers.

The speakers

Jemma has over 15 years experience in Retail and Media and has held Commercial, Product, Proposition and Consulting roles at dunnhumby (working for Tesco and other retailers globally), Redwood (Boots Media) and Mumsnet.

She is currently at the John Lewis Partnership, helping to lead Retail Media transformation initiatives across their John Lewis and Waitrose retail brands.
Jemma HaleyBusiness Lead
Retail Media and Supplier Insights

John Lewis Partnership
Jemma Haley
Georgia has worked for SMG in retail media for the last 9 years. Working to build retail media networks for UK retailers including The Very Group, Co-op and more recently taking on the role of Partnership Director for Boots Media Group.

SMG use creative thinking and precision planning to manage every part of a retailer’s media estate, creating happier shoppers, better brand awareness and brilliant business results. SMG collaborate with retailers such as Boots and their supplier brands, building long-term partnerships that add incremental value.
Georgia MartinPartnerships Director


Boots Media Group
Georgia Martin
Andy Stephen is Director of Monetisation for Criteo’s Enterprise clients within Northern Europe, leading a team of ecommerce & advertising experts who work with leading UK retailers including Asda, ASOS & Boots.

With over 10 years industry experience including at marketplace SaaS unicorn Mirakl, Andy is passionate about helping retailers launch & scale new business models that capitalise on opportunities like retail media.
Andy StephenDirector Monetisation, Enterprise Northern Europe

Criteo
Andy Stephen
After years leading EMEA expansion efforts for established as well as up-and-coming American digital companies including Microsoft, Tapjoy or TUNE / Branch, Jean-Vincent joined mediarithmics in London in 2022 to lead international sales

His focus is on helping media and retail organisations like Channel 4, Orange, Auchan or Decathlon adapt to the ever changing privacy & tech landscape, whilst future-proofing their business with data.
Jean-Vincent ChardonInternational Sales

mediarithmics
Jean-Vincent Chardon
Tayab Hasan is leading retail media and monetisation at Ocado Solutions. He previously developed the retail media business at Carrefour (Majid Al Futtaim).

Tayab began his career training as a chartered accountant, he went on to lead international expansion at Rocket Internet before leading the investment arm of one of Europe's largest media groups. Tayab is a firm believer of retail media's role in transforming the ecommerce landscape.
Tayab HasanHead of Retail Media & Monetisation

Ocado Group
Tayab Hasan
Seth is responsible for working with all leading UK retailers on how they can utilise their highly valuable data asset across retail media and first-party marketing. Within retail media, his focus is on enabling LiveRamp’s retailer partners to commercialise their data with suppliers and partners, whilst maintaining the highest standards of data privacy and security.
Seth TapsfieldSales Director

LiveRamp
Seth Tapsfield
Prateek is the MD of Transact at Omnicom Media Group, UK; leading the OMG agency that specialises in end-to-end eCommerce Retail & Media strategy and implementation across E-Grocery/E-Retail, Pure-players & Direct-To-Consumer propositions.
Prateek GuptaManaging Director, E-Commerce & Retail Media

Omnicom Media Group, UK
Prateek Gupta
Steve has over 20 years of experience in commerce and over 6 years in retail media. He has worked for retailers, CPG brands, technology companies and agencies in both UK and global roles. Steve is also a Board Advisor for Huggg, a gifting and payment platform start-up, and was previously a Non-Executive Director on the board of a payment regulator.

Steve has a passion for how technology works for people, including understanding shopper behaviour.
Steve RickettsChief Commerce Officer

Publicis Media
Steve Ricketts
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The day itself

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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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