Chtrbox, an influencer and marketing platform that connects brands with social media influencers, has launched into Dubai.
Raj Mishra, Managing Director and CEO of Chtrbox, leads the Middle East expansion. Mishra previously served as Country Head of TikTok India, where he built the platform’s operations and scaled its creator ecosystem nationwide.
Mishra will oversee regional growth, including creator network development, platform and brand partnerships, and strategic investments and M&A opportunities.
“The creator economy is moving beyond borders, and the real opportunity lies in connecting high-growth markets like India and the Middle East,” Mishra said in the press release. “Dubai gives us the infrastructure and access to build that bridge – not just for campaigns, but for long-term ecosystem partnerships, talent exchange, and capital deployment. Our focus is to invest, build, and scale alongside the best creators and brands in the region.”
The expansion aims to connect the Indian and Middle Eastern creator economies through talent exchange and brand collaborations.
Curt Marvis, CEO and co-founder of QYOU Media Inc, the majority owner of Chtrbox, described the expansion as a milestone in the company’s strategy to build a global creator economy platform.
“With Raj’s proven track record in scaling digital ecosystems and Dubai’s position as a gateway to one of the world’s fastest-growing creator markets, we’re well-positioned to deliver value across multiple geographies,” Marvis said. “This move strengthens our ability to connect creators, brands, and audiences across borders while creating new opportunities for growth and innovation.”
