With over 12 years in Adtech and digital media, Shweta Singh has built and scaled businesses across the US, Southeast Asia, and MENA, while working extensively across Singapore, GCC, India, and China.
Having held leadership roles at Bloomberg, Amazon MX Player, Bigo Ads, and now Appmontize Media, she has led market expansion, revenue growth, product launches, publisher partnerships, and influencer-led platforms across diverse markets.
Today, she is focused on the evolving intersection of AI, retail media, CTV, rich media, influencer ecosystems, and performance marketing, and how these trends are shaping the next era of advertising.
What’s the biggest opportunity for women in digital marketing right now?
The biggest opportunity is to move beyond “marketing execution” and into growth strategy.
Digital is changing fast. AI is reshaping content and optimisation, CTV is making video more measurable, retail media is becoming a serious performance channel, and analytics is now central to every marketing decision. IAB expects social, retail media and CTV to keep growing in double digits, even in a tighter ad market. That tells us where the industry is going.
For women, the opportunity is not just to participate in these areas, but to lead them. We need more women owning revenue, product thinking, data-led decisions, partnerships and commercial strategy. The future belongs to marketers who understand both creativity and business outcomes.
That is where I see the real opening.
What could companies do to make digital better for women?
Companies need to stop treating inclusion as a campaign and start treating it as a business system.
Give women ownership of P&L, client relationships, product conversations, regional expansion and high-growth categories like AI, retail media, CTV and analytics which I believe is already there in the region and ofcourse globally.
Though he data shows progress is still slow. Grant Thornton reported that women held 36.5% of senior management roles globally in 2025, with only a small increase from the previous year. That means companies cannot rely on organic progress alone.
They need structured sponsorship, fair hiring pipelines, transparent promotion criteria, flexibility without penalty, and more women in rooms where commercial decisions are made.
What or who’s support has mattered most to you?
For me, support has come from many places, not one person.
I have worked across MNCs and startups, and both shaped me differently. MNCs gave me structure, scale, discipline and exposure to global ways of working. Startups taught me speed, ownership, resilience and how to solve problems without waiting for perfect conditions.
I have also been lucky to work with colleagues, bosses and mentors across MENA, Singapore, China and India. Each geography taught me something different about people, business, communication and leadership.
Some leaders pushed me to think bigger. Some colleagues taught me how to execute better. Some mentors helped me see my own potential when I was still figuring it out.
That mix of cultures, teams and working styles has been my biggest support system. It made me more adaptable, more commercially aware and more confident in my own voice.
What’s the biggest myth about women in digital?
The biggest myth is that women in digital are mainly suited for creative, communication or support-led roles.
I have lived the opposite. I have been in commercial roles, handled clients, driven revenue conversations, built partnerships and worked across growth, strategy and execution. Women can wear multiple hats, and often do. The industry needs to recognise that more seriously.
Digital today is not one lane. It needs people who can understand product, performance, analytics, content, sales, partnerships and market behaviour. Women are already doing this work, but not always getting the visibility or authority that comes with it.
McKinsey’s 2025 Women in the Workplace report projected women’s C-suite representation at 38%, which shows progress, but also how much room is still left at the top.
The myth is being defeated every day by women who are building, selling, leading and growing businesses.
