Today, Overwatch 2, the popular team-based action game, shared initial results from its latest marketing campaign promoting the upcoming launch of Overwatch 2: Invasion. The campaign includes a collaboration with actor John Cena and leading gaming influencers with a global audience exceeding 200 million
Harnessing the data-centric strategies of Formula 1, luxury retail brands can transform their operations and customer engagement. Here’s how to apply this approach in several major areas
The wording of the UK’s data protection and digital information bill has changed under a post-Brexit bill, undermining individuals’ control over and access to their data while favouring big business, Open Rights Group, a digital rights organisation has claimed…
Subscription video-on-demand (SVOD) service STARZPLAY has announced a strategic partnership with TPAY, the leading payments provider in the Middle East, Turkey, and Africa (META)…Â
Brands should focus a little more on the growing opportunities on the video platforms as competition among them heats up
For all luxury brands, there are lessons to be learned from F1, whether the brand chooses to partner with a team or not. F1 teams have become luxury brands in their own stead, with much of the driving force being their ability to harness vast amounts of data to optimize their performance, providing insightful lessons for the luxury retail sector.
This week’s New Business Bulletin has good news and business wins from The Evening Standard, WeArisma, Magnite and more
This week’s instalment of Talent Tracker has people moves and promotions from Kantar, Imagination, Channel Factory and more
This week’s instalment of NDA’s Agency News has campaigns and appointments from Carat UK, Fight or Flight, The Kite Factory and more
Twilio, has revealed plans to enable companies to create personalized, customer-aware experiences, powered by OpenAI…
Online loungewear and sleepwear bran Chelsea Peer is using Nosto’s Commerce Experience Platform to tailor the shopping experience to customers looking for curve and maternity PJs…
This will see Spotify becoming the first digital audio platform to integrate directly into WPP’s products and solutions.