Nicole Storey is the Head of Experimentation at Hookflash. With over eight years of experience in the industry, Nicole is passionate about delivering insights into website performance, and running experimentation programs to continually iterate, learn and drive conversions for brands.
Despite Google’s plans being scrapped, retail media certainly hasn’t been a flash-in-the-pan trend. Today, we’re seeing advertisers spend one out of every five digital dollars on retail media networks (RMNs), according to our ROI Genome research. And it’s set to continue growing – ad spend in this area is expected to reach an extraordinary $140 billion in 2024, and $166 billion by 2025.
Fashion brand Princess Poll is seeing a 66% increase in online sales from Petite size fashion shoppers (and a 61% increase from Tall size shoppers) thanks to a personalised home page category menu that targets people with an affinity for those clothing sizes….
Skills-based hiring is an emerging trend that focuses on candidates’ specific abilities rather than formal educational qualifications. This approach is gaining traction, says Riaz Moola, CEO and founder, HyperionDev…
Multilocal has appointed ad tech industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market…
The first speakers have been announced for New Digital Age’s NDA Live Predictions Breakfast event taking place on December 5, 2024.
To celebrate the impact of its creator community, TikTok has announced the first TikTok Awards in the UK & Ireland with presenting partner Sky, Europe’s leading media and entertainment company…
Generative AI will disrupt the way communication networks are built, tested, managed, and monetized in near future. As many know, Generative AI conceptually uses a Machine Learning and Large Language Model (LLM) technique called Generative Adversarial Network (GAN) which has two types of neural networks, Discriminator and Generator.
Taboola (Nasdaq: TBLA), a global leader
If you are leading a digital transformation programme in-house what resources can you lean into externally from people who have been there and done that?
Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer…
This week’s roundup of hires and promotions features Cheil UK, D&AD, Ingenuity, Brand Metrics, and more.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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