General
NDA Staff
21 May 2026
Despite strong engagement with trusted journalism, advertisers continue to pull back from news environments. Research from The News Alliance suggests that extensive keyword blocklists are a major factor…
Nearly half of consumers (49%) now use TikTok to search for products, with 86% of Gen Z searching on TikTok weekly, almost on par with traditional search engines. This is a fundamental behaviour shift that’s changing how people discover brands, says Joe Adsett, Managing Director, Refluenced…
The Advertising Association, the UK advertising industry trade body, together with Media Smart, the advertising and media industry’s education programme, has launched a new virtual work experience programme, promoting advertising as an exciting and accessible career option for early career talent…
As the road to the 2026 World Cup accelerates, brands across the GCC have the opportunity to rethink sports marketing and engage highly intentional audiences through omnichannel strategies built for modern sports fandom. With exceptional live sports viewership across the region at 84% in the UAE and 81% in Saudi Arabia, the World Cup represents a major opportunity for advertisers to connect with deeply engaged audiences at scale.
Industry leaders from across the MENA media and marketing ecosystem gathered for a New Digital Age virtual roundtable. In part two of the writeup, we discuss talent, regulation, privacy and the future of the region’s media industry…
Omnichannel advertising platform Azerion recently published new research that shows digital out-of-home (DOOH) advertising spend is growing, but further investment is limited by uncertainty around measurement and attribution. New Digital Age spoke with Rebecca Callaghan, head of out-of-home (OOH) at Azerion, to find out more…
“Taxonomy is no longer just housekeeping,” writes Jessica Michen, Co-Founder & COO at Grasp. “It is what keeps campaign data connected as activity scales…”
NDA talks to James Harris of Intelligent Assistance about the launch of the new business which brings together three adtech veterans
After five years helping drive commercial and digital transformation at ITV, Jay Rajdev has joined AI-powered media planning business TAU as MD London. Formerly Controller of Advanced Advertising at ITV, Rajdev played a central role in the broadcaster’s addressable advertising evolution and became one of the UK industry’s most recognised voices on media innovation.
For years, marketers have been trying to solve a problem that never fully goes away: how to balance speed with rigour.
On one side, deterministic identity approaches offer precision, accountability and measurement clarity, but struggle to keep up with the scale of fragmented, fast-moving audiences.
In our latest Digital Women interview, New Digital Age meets Calli Goldstein, Head of Client Services at Pencil…