When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?
The passing of the Queen was commemorated by every English football club and Mediacells has analysed the making and meaning of the most engaging memorial posts through the lens of the English Premier League (EPL)…
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up isJoanne Reid, Delivery Director at Graphite Digital.
Almost half of all UK employees admit professional work has dropped down their to-do list since the pandemic began, according to a survey by training and coaching experts PUSH Mind and Body.
One in three Brits would prefer to contact customer service via SMS or WhatsApp, according to research from Esendex…
Jack Walking, Head of Direct Marketing, Data & Analytics at Southampton Football Club, tells the story of a successful season…
Are brand advertisers and their agencies fully aware of the capabilities of contemporary programmatic Digital Out of Home (DOOH) advertising? NDA finds out more…
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular challenges, and opportunities faced by women. Next up is Charlie Ryder, Creative Production Director, Motion and Tech at creative agency ELVIS.
This week’s New Business Bulletin has good news and business wins from Cognizant, Distributed, Tripadvisor® and many more.
This week’s instalment of NDA Agency News has announcements and appointments from Buzzman, TMW Unlimited, Fuse and many more.
NDA Editor Justin Pearse and
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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