GroupM Nexus and EssenceMediacom picked up the Grand Prix at the first ever JCDecaux Programmatic DOOH Live Awards in London last night for their campaign on behalf of Costa…
In episode 11 of season two, Zenith UK’s Rhys Westwell discusses his decade of working within a Publicis agency, the transition from recruitment into the media space, his ambitions of one day leading a digital agency, and ancient history (yes, including the Roman Empire).
Last week saw the second running of POSSIBLE in Miami Beach and the biggest names in the industry gathered in the Florida sunshine to hear from the likes of Bozoma St John, Michael Kassan and Pitbull.
As ever, NDA was on hand to record the thoughts of those at the event.
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023…
Programmatic specialist Multilocal has announced a global integration with AI-powered curation platform Onetag…
Justin Jon Thorne, co-founder of Hydra explores the risks that arise from poor management of digital permissions…
Independent creative and content collective DNA has completed the acquisition of the award-winning Digital New Agency content and distribution platform from The Economist.
New Digital Age spoke with Gabriella Bord, CEO of DNA to find out more about the acquisition and what it means for the agency’s future…
The increased use of AI and automation by marketers may lead to increased levels of misspent budget. The increased use of AI and automation by marketers may lead to increased levels of misspent budget, says Luke Boudour, Chief Experience Officer at GOA Marketing…
Streetbees, which delivers bespoke qualitative and quantitative audience insight at scale using conversational research, has integrated photo and video capture capabilities into its AI-powered market research tool, SBX…
In the latest episode of the NDA Meets podcast, NDA Editor Justin Pearse is joined in the studio by Hannah Walker, Head of Mid Market UK at Reddit.
The challenge of increasing customer lifetime value (CLV) as a toy store is an obvious one: children grow up. Unless you’re of the size of Smyths or pack the power of Amazon, you’ll most likely be selling in a niche area
Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, has released a new report, “The Science of Loyalty,” focused on the drivers behind consumer behaviour and tangible insights that marketers can take to build loyalty…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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