Retail
John Lewis: Retailers will become lifestyle consumer brands
Andrew Murphy, Group Operations Director at John Lewis, discusses how the pandemic has affected the retailer’s digital journey.
Tyrone Stewart
May 10, 2021
News
Agencies
Starcom announces new partnership for popchips, in partnership with global podcast company, Acast.
Popchips has launched a ‘positivity challenge’ to encourage consumers to be more positive in their daily lives and to raise awareness of popchips as’ the go-to choice of snack’.
Andy Oakes
May 10, 2021
Retail
5 product feed optimisations for ecommerce marketers to action today
How confident are you that your product data feed is of the highest quality? Unlock the potential of your feeds and boost your campaign performance with the following tips.
NDA Staff
May 10, 2021
Covid-19
Making Memories in a post lockdown world
It becomes ever more vital that our brand communications must do so much more than just convey a message, they need to create an experience with contextual associations that grounds the brand in the story of people’s lives. We need to ensure that we are incredibly clear, not just on who is seeing our message, but how they are receiving it.
Andy Oakes
May 10, 2021
Programmatic
Sky forms programmatic partnership with The Trade Desk
Sky has teamed up with The Trade Desk to give advertisers access to Sky Media’s premium broadcaster video-on-demand content
Tyrone Stewart
May 10, 2021
Agencies
KAYAK primes travellers for summer by sponsoring Family Guy and American Dad on ITV2
Spark Foundry, the UK Acceleration agency, has today announced it has brokered a new sponsorship for KAYAK and ITV2’s Family Guy and American Dad, in partnership with SPP Media.
Andy Oakes
May 10, 2021
Technology
Why Google FLoCs won’t solve customer concerns about privacy
The worldwide shift away from third-party cookies and toward FLoCs, as spearheaded by Google, is a step back instead of a step forward.
NDA Staff
May 10, 2021
Agencies
Talent Tracker: TabMo, Adnami, LAB Group and more
This weeks Talent Tracker brings news of new appointments and promotions from TabMo, Adnami, LAB Group and more.
Eleanor Oakes
May 7, 2021
Agencies
New Business Bulletin: The Times, Blis, Distributed and more
New Business bulletin is a weekly update on new client wins, campaigns & industry news. This week we share news from The Times, Blis and more
Eleanor Oakes
May 7, 2021
Mobile
Sky debuts shoppable TV ads product
Sky Media is launching a pilot for a ‘Shoppable Ads’ TV solution with Sky Mobile
Tyrone Stewart
May 7, 2021
Retail
Luxury retail and the pandemic: why brands need to pirouette rather than pivot
Shanil Chande, our head of agency sales talks to Jessica Chapplow, head of digital transformation at KR MediaCom, about luxury retail, the sector’s response to lockdown, and what this could spell for the future.
NDA Staff
May 7, 2021
Social Media
5 influencer marketing trends to look out for in 2021
Although there is hope for calmer waters in 2021, we’re confident brands and influencers will continue to demonstrate the innovation that saw them survive the last 12 months.
Justin Pearse
May 7, 2021
