Interviews, insight & analysis on digital media & marketing

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Strategy

Q&A: The Trade Desk’s Jessica McGrogan on addictive walled gardens and ethical media planning

Meta and Google were recently found guilty of intentionally building addictive platforms. The Trade Desk, the largest independent advertising technology company in the world, believes the case should prompt advertisers to ask what kind of platforms they are unknowingly supporting with their ad spend. 

New Digital Age spoke with Jessica McGrogan, VP Business Development at The Trade Desk, to find out more…

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Brands

Thinking like a local, acting like a global brand: how Karo Healthcare is transforming its media model

Kristie Naha-Biswas joined Karo Healthcare just over a year ago with a clear but sizable brief: transform the media model of a global business built on intensely-local brands, without the budget advantages enjoyed by bigger competitors. As Global Head of Media and Digital Marketing, she spoke to New Digital Age about retail media, the influencer shift toward healthcare experts, the GEO opportunity, and why “bold and badass” is more than just a meeting room slogan.

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Strategy

AA/WARC Expenditure Report: industry reaction – part one

Following the publication of the refreshed advertising Expenditure Report from the Advertising Association and Warc (which revealed that UK ad investment increased by 6.4% year-on-year in 2025) New Digital Age gathers reaction from across the digital marketing and media industries…

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