Interviews, insight & analysis on digital media & marketing

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Reports

Making data collaborations work: industry leaders from The Trade Desk, Wavemaker UK and Experian share their experiences

Data collaboration is becoming a critical tool for decision driven marketing, enabling accurate cross-channel measurement and optimisation, and delivering valuable incremental growth. However, the reality is that many organisations find data collaboration a complex area to navigate.

Now, a new report from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – presents the results of a recent survey on the subject of Data Collaboration, plus real-world insights from industry experts including Tim Abraham, Senior Director of Data Partnerships, The Trade Desk; Irin Rahman, Chief Data and Technology Officer, Wavemaker UK; and Sarah Robertson, Director of Product at Experian…

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Technology

NDA Meets: Peter Wallace, General Manager EMEA at GumGum

Following the news of GumGum’s expansion in northern Europe, New Digital Age caught up with Peter Wallace, General Manager, EMEA at the contextual intelligence company to find out more about the new era of contextual marketing and ‘The Mindset Platform’ that GumGum has created…

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Reports

Data collaborations with media partners: experts from News UK, The Telegraph and Sky Media share their advice

New research from LiveRamp and New Digital Age – Navigating the Data Collaboration Revolution – features up-to-date marketplace insights, plus expert commentary for media  industry experts, including Bedir Adeymir, Director of Data, News UK; Karen Eccles, Chief Commercial Officer, The Telegraph; and Dan Cohen, Director of Product and Innovation at Sky Media….

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