adam&eveDDB Group and TRACK have announced a formal partnership to bring together their Customer Experience and Data Science capabilities by putting emotional data at the core of their offering.
The UK SVOD market saw almost half a million households cancel their paid-for streaming services in the second quarter of 2022, according to data from Kantar.
Adverty AB has unveiled a global partnership with Swedish technology company SeenThis to enable streamed video advertising to be delivered into live-gaming environments for the first time.
Andy Heald is Publisher Team Lead in the UK for Index Exchange and was previously at Bumble and Celtra. We asked who his digital hero is.
Around 80% of global digital ad spend goes to these walled gardens despite people spending half their time outside of these ecosystems on the open internet, writes Colette Munnelly of Xandr…
with a performance marketing agency whose expertise is in delivering personalized ads with automated prospecting, retargeting and cross-selling
A new survey of US and UK senior marketing and sales professionals, commissioned by Leadfeeder, has revealed that 82% of B2B companies continue to find lead generation a challenge, with enterprises of over 250 employees more likely to describe it as a “large challenge” than SMEs.
It’s a tough economy for everyone right now – the good news is there is a way for online businesses to keep costs down – working harder on delighting existing customers
Less frequent but more meaningful, insight-led interactions with brands and retailers are among the top consumer demands to improve customer engagement, new data from Wunderkind reveals.
New Digital Age recently hosted a panel session in London exploring these issues and more. NDA’s editor Justin Pearse chaired the ‘Pretty Green Lies’ session – and was joined by Amy Williams, CEO and founder of global ad tech for good platform Good-Loop (NDA’s partner for the event); Shakaila Forbes-Bell, consumer motivation expert and author of ‘Fashion is Psychology’; and Harvin Gupta, Head of Commercial Partnerships at Scope3, a company that helps advertisers measure the carbon emissions created by their digital ad supply chains.
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, tells NDA why performance metrics are important to the growth of CTV advertising.
We Are Futures specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave on digital platforms to help clients including Natwest, Sky, and Samsung connect with young people…