Agencies face a trust deficit, with brands questioning whether legacy models can deliver in an AI-first, platform-led marketing landscape, says Liam Brennan of Overline Consulting…
At a special roundtable during Cannes, chaired by New Digital Age editor Justin Pearse, a group of indie agency leaders came together to discuss what is driving their momentum and why they are increasingly winning business, talent and trust…
In a passionate session at MAD//Fest, Belén Frau, Global Communication & Positioning Manager at IKEA Retail, discussed how the brand is expanding into new markets.
NDA’s Digital Women series is talking to leaders from across our industry to understand the particular issues faced by women. Next up is Kirsten Pistor, VP of Operations, Squared.io…
At MAD//Fest, a panel featuring Richard Warren, Director, Brand, Marketing & Corporate Affairs at Nationwide, and Lynne Deason, Head of Creative Excellence at Kantar, offered a look behind the scenes of Nationwide’s reinvention of its brand and marketing.
As the advertising industry continues to chase new ways to measure performance, attention metrics are one of the most talked-about topics in the industry. The measurement of attention and how to correlate it with business outcomes is a continuing challenge.
New analysis from Agency by Agency of over 25,500 UK marketing, advertising, creative and media agencies reveals that 27% of performance and analytics agencies grew by more than 10% last year – almost double the 17% seen in traditional creative and content houses. NDA speaks to Tom Salmon to find out more…
The programmatic advertising industry stands
Media verification and performance platform DoubleVerify (“DV”) has announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining platform signals with eye-tracking insights.
If the ad industry doesn’t hit pause and re-think its path, we risk creating something we can’t control, warns Milica Lukic, Account Director, Adform…
In a time when trust, transparency and relevance dominate industry discourse, the definition and direction of programmatic advertising are undergoing a long-overdue reset. That was the dominant theme running through a roundtable hosted by New Digital Age’s Editor-in-Chief, Justin Pearse, at Cannes…
Richard Ayoade sat down for a fireside chat with NDA Editor-in-Chief Justin Pearse at Mad//Fest London 2025.