Interviews, insight & analysis on digital media & marketing

The NDA PMU podcast: Aphrodite Brinsmead on the ethical use of consumer data

These podcasts have been recorded with the latest cohort of the Practice Makes UnPerfect programme – a course that helps women find and finesse their public voices.

Aphrodite Brinsmead, Senior Product Marketing Manager at Permutive, discusses the ethical use of consumer data, the way this is shared across the ecosystem and how organisations should take more responsibility for how they handle consumer information.