Digital media measurement platform DoubleVerify (DV) has made a pair of senior appointments within its Europe team. Anna Forbes has been named Regional Vice President for Northern Europe, while Natalie Denyer arrives as Vice President, Account Manager for EMEA.
As part of the platform’s commitment to EMEA, Forbes and Denyer are tasked with expanding and deepening DV’s market footprint and regional partnerships.
In particular, Forbes will direct the execution of DV’s expansion strategy in Northern Europe, building engagement with and delivering for brands and agencies in the region. She boasts more than two decades of experience in the ad tech industry, leading teams across Europe and the US at businesses including The Trade Desk and Xandr (now Microsoft Advertising).
“DoubleVerify’s best-in-class product, leadership, and team is an exceptional combination I’ve wanted to become part of for some time. I’m greatly looking forward to helping more advertisers leverage media quality to drive better protection, performance, and outcomes,” said Forbes.
Meanwhile, Denyer will help to accelerate strategic relationships and build market awareness for DV’s Pinnacle platform. Her experience spans ad tech, agency, and media properties, including roles at GroupM and Dentsu. In 2023, she established her own consultancy to support business strategy, growth, and operations for clients.
“Media efficiency is more important than ever, as advertisers are looking to optimise towards tangible business outcomes,” said Denyer. “DoubleVerify is leading the industry in this regard, by providing actionable insights and controls that drive results. I look forward to expanding and strengthening our existing client relationships, while also forging new partnerships.”
DV’s EMEA team is also expanding with the addition of Christian Schwarz as Regional Senior Brand Sales Director EMEA, who was previously at Oracle Advertising, as well as Timothy Evans, who joins DV from Spotify as the new Senior Sales Director for DV’s AI solution.
“We are excited to welcome such a talented group of experts into our team, each bringing a robust experience to the business and culture of DoubleVerify,” said Nick Reid, SVP and Managing Director EMEA at DoubleVerify. “They will be invaluable in helping DV maintain and scale our fast growth and ambitions in such an important European market. Anna and Natalie’s commercial vision and operational expertise, in particular, will ensure DV’s continued expansion and customer success, as we continue to drive business outcomes.”
*DoubleVerify is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
