Magnite, the world’s largest independent sell-side advertising company, has been selected as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC. The collaboration marks the next steps in FIFA+’s stated aim “to revolutionise the football streaming experience for fans worldwide” by bringing previously non-televised games to audiences for free.
FIFA+ will work with Magnite to monetise its content on a global basis and deliver advertising programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
“FIFA+ is meeting the consumer demand for more accessible live sports content and we’re proud that they’ve chosen us to help unlock more opportunities for advertisers to reach highly engaged sports fans,” said Sam Wilson, VP, Streaming Platform, EMEA at Magnite. “We look forward to working closely with their teams across the globe and supporting their efforts to bring a superior digital experience to dedicated football fans.”
Magnite is a client of Bluestripe Communications, part of The Bluestripe Group who also publish New Digital Age
