New Digital Age has launched a programmatic digital OOH ad campaign to celebrate the return of Advertising Week Europe to an in-person London event.
The ad campaign is running on Global’s London Underground digital screens at Piccadilly Circus to grab the attention of digital industry executives visiting the Advertising Week conference.
The campaign has been optimised to run at peak commuting times to reach people as they arrive and depart from the conference.
It has been booked over Sage+Archer’s automated self-service buying platform for digital OOH.
“We cover the programmatic OOH sector extensively at NDA, so wanted to go a bit further and experience it at first hand,” said NDA Editor Justin Pearse. “The beauty of programmatic self service is the ease with which you can get a campaign live to target exactly the right people at the right place and time. It’s great seeing Advertising Week back in person and we wanted NDA to play its part in celebrating that.”ssc
Advertising Week Europe kicked off today with the Leadership Breakfast Series at Ronnie Scott’s with a panel session on digital audio chaired by NDA’s Tyrone Stewart.
NDA will be reporting from this year’s show, a flagpole event in the industry calendar, with Editor Justin Pearse hosting DoubleVerify’s Attention: Measurement and Outcomes Moving Forward session this afternoon.