Ad tech platform Onetag has expanded its UK sales operations with the addition of Silke Zetzsche as Director of Sales, Demand and Umar Nadat as Sales Director, Supply.
Zetzsche has been tasked with increasing revenue in the UK, while growing the supply side platform’s brand amongst demand clients. She has a track record of launching innovative commercial products into the UK ad tech market, previously having been Commercial Director at AMA, where she was responsible for revenue growth and the commercial team in the UK, EMEA, and APAC.
Nadat arrives at Onetag from JW Player, where he was Head of Supply, working with publishers to improve their monetisation. At Onetag, he will continue to work with publishers to help drive incremental revenue for them.
In addition to the company’s hire in the UK market, it has also expanded its US sales operations with the hiring of Rachel Howard Reyes as Director of Sales, US and Patrick Engelhart as Vice President of Sales.
Howard Reyes will be responsible for pushing the SSP’s demand side offering out to the market and building relationships with agency and trading desk personnel, while Engelhart will lead the sales team and drive revenue growth through partnerships and innovation.
“We welcome Silke, Umar, Rachel and Patrick whose wealth of experience and proven track record across digital advertising will be integral to our global growth plans,” said Daniel Pirchio, Founder and CEO of Onetag.
“In a programmatic marketplace filled with older and slower technologies, Onetag brings a fresh approach. Unlike most SSPs, we offer a streamlined platform that more efficiently matches buyers and sellers across all performance campaigns. Despite the many changes that have plagued the sector recently, we are dedicated to innovating new solutions for some of the industry’s most stubborn problems.”
*Onetag is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
