Ad tech platform RAAS LAB has announced the appointment of Laura Stephens as Head of Agency Sales UK. She will lead RAAS LAB’s agency sales team and forge strategic partnerships with existing and new partners to enhance revenue and market profile. This includes educating agencies and their brands on RAAS LAB’s solution.
Stephens joins RAAS with more than a decade’s worth of experience. She arrives from Sharethrough, where she coordinated the sales team in its work with Dentsu and Omnicom and assisted in the company’s launch and expansion in the EMEA region.
“I’m very excited to join the high-achieving team at RAAS LAB and advance its journey as a fast-moving and disruptive scale-up. Redefining addressability and premium media performance, RAAS LAB’s AI technology is truly unique in the market,” said Stephens. “I can’t wait to play my part in helping our partners leverage the solution to drive hyper-relevance at scale across the customer journey – achieving for agencies and their brands the outcomes that matter.”
Guy Jackson, Chief Commercial Officer of RAAS LAB, added: “Working with Laura has been a long time coming. Her reputation speaks for itself, with an unmatched drive and tenacity for growing the business’s footprint within the agency landscape. We’re incredibly happy to bolster our team with such a key player to help continue our redefinition of media performance as we move into the era of AI.”
The new RAAS hire comes not long after the business announced the launch of its Relevant Marketplace, which enables advertisers to optimise creative message and ad placement in unison.
RAAS started the year with the key hiring of Toby Shaw as Sales Director UK. Shaw followed up the move with an appearance on the Digital Leaders of Tomorrow podcast.
*RAAS LAB is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA
