The Women In Programmatic Network was set up to represent women in the programmatic industry.
To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Michal Nissenson, Director of Customer Marketing, GeoEdge.
Why did you join the Women in Programmatic network and what do you hope to get out of it?
After organising a panel with just men, Emily Palmer encouraged me to meet more women in the industry that can be great speakers.
I was happy for the opportunity to meet more peers who are successful professionals I can work with, collaborate and learn from.
What are the biggest challenges, and opportunities for women in the programmatic industry today?
I think they don’t voice their opinion enough. I think women should be more in the front.
What does the industry need to do to champion women in the programmatic industry better?
I think we should speak up!
Put ourselves out there, participate in panels, write articles, share knowledge.
What are the biggest challenges, and opportunities overall for programmatic advertising this year?
I think all the privacy changes, new and different regulations, are changes in users’ favour.
I also think that in addition to all M&A’s there’s a huge Tzunami of job shifts with key players.
What is your biggest achievement in programmatic to date?
I think the ability to stay connected with our clients during the pandemic and the ability to unveil new and relevant security attacks.