Interviews, insight & analysis on digital media & marketing

The Women In Programmatic Network: Michal Nissenson, GeoEdge

The Women In Programmatic Network was set up to represent women in the programmatic industry.

To celebrate its work and its members, NDA will be running a series of interviews with its members. Next up is Michal Nissenson, Director of Customer Marketing, GeoEdge.

Why did you join the Women in Programmatic network and what do you hope to get out of it?

After organising a panel with just men, Emily Palmer encouraged me to meet more women in the industry that can be great speakers.

I was happy for the opportunity to meet more peers who are successful professionals I can work with, collaborate and learn from.

What are the biggest challenges, and opportunities for women in the programmatic industry today?

I think they don’t voice their opinion enough. I think women should be more in the front.

What does the industry need to do to champion women in the programmatic industry better?

I think we should speak up!

Put ourselves out there, participate in panels, write articles, share knowledge.

What are the biggest challenges, and opportunities overall for programmatic advertising this year?

I think all the privacy changes, new and different regulations, are changes in users’ favour.

I also think that in addition to all M&A’s there’s a huge Tzunami of job shifts with key players.

What is your biggest achievement in programmatic to date?

I think the ability to stay connected with our clients during the pandemic and the ability to unveil new and relevant security attacks.

Interviews, The Women In Programmatic Network

IWD 2023: Chasing Equity – Jo Aves, Evening Standard

On the back of International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat to Jo Aves, Head of Content Solutions, Evening Standard.

Read More ->

Related articles

Programmatic

Adform boosts team with new leadership hires

Adform, the global programmatic advertising platform has announced two new hires to its senior leadership team: Annabelle Dudman joining as SVP Commercial Excellence, and Paul Confrey as VP Global Agency Partnerships.

IWD 2023: Chasing Equity – Emma Newman, PubMatic

To mark International Women’s Day and our Digital Women Lunch 2023, we’ve been speaking to some of the industry’s leading female voices to get their thoughts on how digital can truly achieve equity. Next, we chat with Emma Newman, CRO, EMEA at PubMatic.