Interviews, insight & analysis on digital media & marketing

Future unveils Effectiveness Suite to prove advertising impact 

Future, a global leader in specialist media, has expanded its proprietary campaign measurement capabilities with the Effectiveness Suite, an innovative set of tailored solutions that aim to prove the value of advertising and branded content running across the company’s portfolio of media brands spanning games, technology, fashion, home interest and more. 

Spearheaded by Future’s in-house expert Insights & Research team and strengthened by positive feedback from current brand and agency partners, the Effectiveness Suite addresses the need for more comprehensive cross-platform campaign measurement.  

Future’s premier in-depth campaign effectiveness solution, Campaign Effect, provides a holistic view of campaign performance across all channels. The comprehensive analysis vividly showcases the impact of targeted marketing activities on crucial brand metrics, from brand funnel and perception to competitive positioning and call-to-action behaviors. 

Matt Trotta, Senior Vice President, US Sales at Future, commented: “As a premium publisher serving passionate, high-intent audiences, we understand our clients need more than a ‘one size fits all’ approach to measure and analyse the full-funnel impact of their campaigns. Our expanded offering will ensure clients have the data and insights that will help them better understand the return on their investment and the value of our branded content solutions across Future’s portfolio and channels.”

Elizabeth Bagdasarian, Senior Vice President, US Sales at Future, said: “Future is a prime destination for brands looking to reach consumers during key phases of the customer buying journey. With our Effectiveness Suite, we’re leading the way in supplying advertisers with the insights needed to better optimise their campaigns, meet their goals and leverage Future’s differentiated ability to move customers through the purchase funnel.” 

“Measuring effectiveness isn’t just about reach; it’s about understanding where every marketing dollar counts,” added Anna Norfolk, Senior Insights Manager at Future. “It’s the compass guiding impactful decisions, ensuring each campaign resonates, engages, and drives real value in an ever-evolving market. We are proud to offer advertisers and agencies a holistic view of a campaign’s impact, bringing the consumer to the forefront of the conversation around success.” 

Future’s Effectiveness Suite is available now for advertisers, with over 40 studies having been undertaken since October. 

In addition to the Effectiveness Suite, advertisers are also leveraging Future’s wider collection of innovative proprietary ad products and offerings designed to help them better achieve their campaign goals – from the award-winning intelligent audience data platform Aperture, to the recently-launched contextual targeting tool Future Context.