Immediate, home to trusted brands including Good Food, Radio Times and BBC Gardeners’ World Magazine, has appointed Laura Cushing as its new Product Director. She will lead the product development of Immediate’s portfolio of websites, digital products and fast-growing apps.
Cushing brings over 10 years of international product management and strategy experience, most recently as Product Lead at Amazon for European Consumables Customer Experience, where she was responsible for global new feature development and the website shopping experience for worldwide FMCG.
Cushing commented: “Immediate is a company known for its brands, innovation, and mission to bring joy. Immediate brands truly understand the power of great content. I’m excited to lead Product with a relentless focus on the customer experience, deepening the connection between our customers and the brands they love.”
Immediate’s digital growth is accelerating, with more than 750,000 premium app subscribers. Digital subscriptions overtook print for the first time in 2024. Immediate’s website portfolio attracts more than 21m UK visitors a month and its podcast portfolio received almost 33m downloads in 2024.
