Immediate Media has joined forces with New Digital Age to bring some early Christmas cheer to media agencies across London this September.
“It might only be September but here, at Immediate, like many of you and your clients, our Christmas planning is already in full swing with our editorial teams across BBC Good Food, olive, delicious and MadeForMums taste and product testing hundreds of festive items, and Radio Times looking ahead to the season’s major TV moments,” said Cath Waller, MD of Advertising at Immediate.
“The Christmas Roadshow is a great way for us to showcase the strengths of our brands, and most importantly, to create some pre-Christmas festive fun!”
Taking place between 6 September and 14 September, the festive roadshow will feature Christmas trees, festive food and drinks, and even a sleigh. There will also be an opportunity for agency staff to have their photo taken for a personalised iconic Radio Times Christmas cover, as well as enter a competition to win some fantastic prizes, including a European trip to the Christmas markets worth £2,000 and Christmas on Immediate with £200 worth of vouchers towards your Christmas presents.
More importantly, at a time when consumers continue to navigate the cost-of-living crisis, agencies will get to see what Immediate can do for them as a publisher partner ahead of and during the so-called ‘Golden Quarter’.
Brands need to be able to reach audiences in environments where they are fully engaged in festive thinking, and Immediate’s special interest content across a range of key Christmas categories around Food, Drink, Entertainment and Gifting provides an excellent platform to do that.
Immediate reaches over 18 million consumers in the UK, over a third of the population each month with some of the UK’s most loved brands, including the aforementioned Radio Times, BBC Good Food, delicious, Made for Mums, and olive, as well as many more.
Immediate was named the 2021 Digital Consumer Publishing Company of the Year by the Association of Online Publishers.