Recipe box delivery service Mindful Chef has linked up with Immediate Media’s BBC Good Food, one of the UK’s leading food media brands, to provide home cooks with access to exclusive recipes.
The collaboration, which comes at a time when people are increasingly looking for ways to balance their busy lifestyles with heathier eating habits, according to the pair, aims to deliver a ‘seamless and enjoyable’ cooking experience for people with any level of skill.
The pairing will mean people subscribed to Mindful Chef’s meal kits gaining access to exclusive recipes curated by BBC Good Food’s recipe developers.
Giles Humphries, Co-founder at Mindful Chef, said: “We are incredibly excited about this groundbreaking partnership. Our mission has always been to inspire people to cook delicious nutritious meals and make healthy eating easy. The partnership will enable us to further grow our 30 million meals already delivered across the UK and reach an even wider audience to empower more people to eat in a more healthy and sustainable way.”
Dany Dantas, Strategic Partnerships Director at Immediate Media, added: “We are delighted to partner with Mindful Chef in this exciting venture. BBC Good Food, the UK’s most popular food media brand, has been inspiring and helping everyone to cook and eat well every day for over 35 years. The partnership aims to provide the best ingredients and recipes to create easy, restaurant-quality, healthy dishes at home.”
