Charlotte Seagers is Director of Customer Success & GTM, Ozone, where she has been for the last three years. Her industry career spans twelve years, with previous roles at Rezonence and Beeswax.
Who is your digital hero?
My digital hero is Tim Greatrex, a seasoned and respected figure in the media industry, whose career spans over three decades of influential leadership and innovation. Most recently CEO at Passion Digital, Tim has built a reputation for trusted leadership and strategic vision across the industry.
Tim spent over 15 years at Zenith, where he played a key role in shaping the agency’s success and guiding teams through significant industry shifts. Following this, he brought his expertise to a range of advisory roles, supporting investors and founding management teams in early-stage businesses, helping to steer them through growth and transformation.
In 2013, he co-founded Rezonence, a business with a strong mission to drive digital innovation – and it was at Rezonence where Tim hired me, giving me my first opportunity in media and setting me on my path in this exciting industry.
Now exploring his next chapter, Tim remains as curious and forward-thinking as ever!
What has he done to win hero status in your eyes?
Tim has always championed the power of a strong narrative. At Rezonence, this was key to our success – whether in strengthening relationships with publisher partners or pitching for new business. Tim taught me that crafting a story that cuts through the noise, resonates with the audience, and brings people along on the journey is what makes the difference.
This is especially important in an industry that is constantly evolving, where digital innovation means there is always something new competing for your attention. It’s a lesson that has shaped how I approach my work ever since.
What sets Tim apart is his unwavering belief in people. He has a remarkable ability to identify potential, nurture it, and help individuals build the confidence to play to their strengths. His leadership style is thoughtful, steady, and rooted in trust. One of the most valuable lessons I learned from him was to never panic, especially when dealing with tricky customers or navigating high-pressure situations.
No matter the challenge, Tim approached it with calm, composure, and the conviction that – with a clear plan – anything can be resolved. I learn so much during our time together at Rezonance and that mindset continues to influence me in both professional and personal contexts.
How has his heroism helped drive digital?
While Tim’s contributions to digital may not always make headlines, his influence is both profound and far-reaching. He has consistently supported, coached, and empowered the individuals and teams around him to grow, adapt, and succeed in an ever-evolving media landscape.
When we first met, I was genuinely terrified of public speaking. Tim took the time to coach me on how to channel that negative energy into something constructive. With simple but effective advice, he helped me reframe the nerves, and over time I overcame that fear. Don’t get me wrong, I still get nervous, but without his guidance I wouldn’t be able to take on the speaking opportunities I do today.
By championing people, Tim has played a quiet but powerful role in shaping the next generation of digital leaders. Whether through strategic mentorship or day-to-day encouragement, he has always placed the success of the team at the heart of any business. In an industry that thrives on innovation, Tim’s steady belief in people as the true drivers of progress is what makes him, in my eyes, a true digital hero.
What are the biggest challenges in digital that need another hero to solve?
One of the biggest challenges facing digital today is the decline of ad-funded journalistic content. As advertising budgets are increasingly channelled into the walled gardens and user-generated content platforms, the vital role of editorially governed media is under threat.
These legacy media brands – many of which are finding it challenging to match today’s digital scale with yesterday’s print investment – still stand for trust, transparency, and accountability. They are incredible brands, and are foundational to a functioning democracy, holding those in positions of power to account.
Without a fundamental change in how the digital ecosystem operates, more of these businesses will be forced behind paywalls and subscriptions, limiting their reach and making access to quality journalism something only available to those who can afford it. That is not the kind of digital future we should accept. It is, at its core, undemocratic.
This challenge is all the more urgent as we increasingly rely on AI tools to deliver information. Now more than ever, we need content that is accurate, validated, and governed by standards that require fact-checking and accountability. The digital ecosystem simply cannot function if we continue to direct the majority of ad spend to a small handful of dominant players while neglecting the publishers who create the content that informs and supports society.
It’s one of the main reasons I joined Ozone. With such a clear and critical mission, Ozone is helping to create a sustainable digital future for journalism. The fact that Ozone is still here and delivering value seven years on is testament to both the impact of this work and the clear need for this kind of publisher collaboration. I’m proud to be part of a team working to find solutions to this challenge. Because without publishers, the digital ecosystem has nothing to stand on.
What is your most heroic personal achievement in digital so far?
I’m proud to be leading the team that brings product strategy to market at Ozone. We work closely with our customers to ensure they get the most value from Ozone’s technology, while delivering research and insights that support sustainable growth across our publisher community.
When I joined Ozone three years ago, this role didn’t exist. Over the past two years, I’ve focused on shaping what this function should be and the value it can deliver. It has been a hugely rewarding journey to see it start to grow, delivering real impact not only for the business but also for the publishers we support.
Helping to create this new capability has been one of my most meaningful contributions to digital so far.
