Interviews, insight & analysis on digital media & marketing

My Digital Hero: Christian Muche, CEO & Co-Founder POSSIBLE 

Christian Muche is the Co-Founder of Beyond Ordinary Events which launches POSSIBLE in Miami Beach, on April 17th-19th, of which NDA is the UK media partner. He has a surprising choice of digital hero.

Who is your digital hero?

There have always been individuals over the past few years who have inspired or impressed me digitally. 

These leaders include pioneers, innovators, or entrepreneurs who have successfully revolutionized entire companies or industries.

However, I would like to mention someone who impresses me every day and is an excellent example of how to understand, use and explain digital innovations on a daily basis, and this person is my 18-year-old son, Mats Leander.

What has he done to win hero status in your eyes?

It is of course feasible to continuously learn, understand and apply new digital topics, but I also see a massive distinction in the way different generations approach these trends. As a Gen Zer, Mats is comfortable with different platforms and is able to adapt to new ones quickly. He embraces new digital development and wants to fully immerse himself in these new technologies. 

He thinks creatively and approaches new innovations through the eyes of a problem-solver. Every day, he inspires me to improve my skills, stay up-to-date with the latest technological developments, and view digital advancements with an open mind. 

Therefore, Mats embodies a digital hero for me.

How has his heroism helped drive digital?

At the moment, it is not yet foreseeable that he will change the world digitally, but Mats personifies a digital leader in his community – be it within his family, at his university, or with his friends around the world, especially since we live on the other side of the world in New Zealand.

He has the desire not only to rely on the common digital communication alternatives but to develop and connect existing technologies so cleverly that it comes very close to an experience in a digital world, similar to the Metaverse.

What are the biggest challenges in digital we need another hero to solve?

Digital is no longer a separate business, division, or product, it influences our daily actions in almost every respect.

Therefore, the biggest challenge for me is that no single person is excluded from these opportunities and development but is accessible to everyone in order to have a positive benefit. The key is to constantly be digitally curious, to always seek to learn more, and to be open to new ideas and perspectives.

What is your most heroic personal achievement so far in digital?

The purchase of the first Macintosh computer in 1985 was my most heroic personal achievement in digital because it was the first step for my later professional CV. This purchase was the pathway to enhance my skills and proficiencies in technology, including software and hardware.

And it has allowed me to adapt to new digital products more quickly. 

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