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Planet Sport and Seat Unique team up for fan engagement partnership

Sports media business Planet Sport and premium ticketing platform Seat Unique announce a partnership which will see Seat Unique become the Exclusive Hospitality and Premium Ticketing Provider across Planet Sport’s network.

Described by former Wales rugby player and Seat Unique ambassador, George North, as a business that “understands that fans hold the power to creating extraordinary memories at live events”, Seat Unique is committed to transforming the premium ticketing industry, placing a strong emphasis on providing increased fan access to exceptional VIP experiences in a safe and secure online space.

Through the Seat Unique platform Planet Sport fans will have access to official hospitality packages and premium tickets to many in-demand events including every Formula 1 Grand Prix, The FA Cup Final at Wembley Stadium, Royal Ascot, and much more. 

The business is now partnering with Planet Sport, the UK’s largest independent sports publisher, to engage its monthly audience of more than 22 million fans with a variety of Seat Unique advertising and branded content activations.

Seat Unique will also promote their brand to Planet Sport’s audiences by sponsoring several exclusive content features focused on key events in the sporting calendar across the sports publisher’s network of titles including, TEAMtalk, Football365 and Planet Rugby. This will be coordinated with sponsored content across Planet Sport’s social media and external channels which reach a further 100 million users every month.  

Commenting on the partnership, Planet Sport’s Chief Commercial Officer, George Odysseos, said:

“Here at Planet Sport, we’ve followed the rise of Seat Unique for some time and have been really impressed with their excellent proposition and platform allowing fans to access premium experiences both in sport and beyond.

Seat Unique’s CEO, Robin Sherry, added: “We are thrilled to announce our exciting partnership with renowned sports publisher, Planet Sport. This collaboration unites Planet Sport’s expertise in content creation and award-winning journalism with our unwavering commitment to delivering unforgettable experiences for sports fans. 

Our shared objective is to create the ultimate fan experience by seamlessly blending exceptional content with unparalleled access to premium tickets and hospitality packages. Together, we are reaching millions of passionate sports enthusiasts, enabling them to enjoy unparalleled experiences while cheering on their favourite teams. 

This partnership means that fans will have exclusive and unprecedented access to Seat Unique experiences, elevating their fan experience to new heights.”