NDA’s daily round-up of the best news stories in the trade titles
Esports news
Digiday
The COVID-19 pandemic has jump-started a period of growth for the esports betting industry, and companies in the space are working to address the unique challenges that come with this relatively new way to gamble.
Influencer news
AdWeek
To Better Measure ROI on Influencer Marketing, CreatorIQ Acquires Tribe Dynamics
As marketers feel increasing pressure to show the ROI of every dollar spent, measuring the success of influencer marketing has become its own segment in the sphere.
CTV news
AdExchanger
Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network
Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants.
Marketing
Campaign
Reddit launches first UK brand campaign, hires Tinder marketing director
Reddit has appointed former Tinder marketing director Laurelle Potter as UK general manager and launches first UK campaign
OOH news
Mediatel
Kantar and Route join forces on media measurement
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform, now combining outdoor with print, TV, radio and online media consumption.
Campaign
New Northern Line stations add 120 outdoor sites to TfL network
Brands appearing at the new sites include Sky, Channel 4 and PayPal.
Experiential news
Campaign
Momentum Worldwide launches hybrid experience platform
Momentum Worldwide launches hybrid experience platform. WhiteBox blends real life and virtual events for brands.
