NDA’s daily round-up of the best news stories in the trade titles and nationals such as Adweek, Digiday, Campaign, The FT, CIty A.M and The Times
Gaming
AdWeek
Riot Games on How Fandom Can Guide Marketing Strategy
The video game industry has proven to be one of the more robust entertainment segments. The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report.
Digiday
The Rundown: Facebook recommends spending your way through its measurement problems
Take comfort, beleaguered advertiser: Facebook has heard your concerns about its advertising measurement challenges. It advises you to keep spending money on Facebook and to scrutinize the performance of that investment less frequently.
Culture
Digiday
How the pandemic has been a real a buzz kill for office happy hour bonding, culture
Add one more tradition to the growing list of things the pandemic has put a stop to: happy hour. Co-workers gathering at the end of the day for a drink or two has long been a routine of work life, while some ad agencies and other creative enterprises are even known to stock their own bars and tap their own kegs in a spirit of fun, camaraderie and blowing off steam.
Hybrid working
City A.M
City of London exec: Hybrid working is here to stay and the Square Mile will adapt
The new flexible ways of working are here to stay – and the City will adapt, the chair of City of London Corporation’s planning and transportation committee, Alastair Moss, has said. Championing the fresh approach to working life in the capital, Moss urged that although employees are seeking a better work-life balance, City office spaces are still in demand.
Experiential
Campaign
American Express plants mobile office installations for ‘Built for Business’ campaign
The experiential installations will launch in New York City, Chicago and Austin.
Marketing
Campaign
Which? campaign aims sights at tech giants in bid to protect users from scams
St Luke’s work will appear on those sites at which it is pointing the finger.
Business
FT
Facebook’s longtime chief technology officer steps down
Mike Schroepfer’s departure comes as the social network battles public relations crisis.
Advertising
AdExchanger
Why Non-Advertising Businesses Are Going Into Ads
One of the most important trends in advertising right now is the rapid growth of ad businesses stood up by non-advertising companies.
AdExchanger
The Opera Browser’s $80 Million Ad Business Is Adding A Self-Serve Option
Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve.
Censorship
The Times
Stop using Chinese smartphones over hidden censorship software, consumers warned
Xiaomi phones could detect and censor terms such as ‘Free Tibet’, officials in Lithuania discovered
