NDA’s daily round-up of the best news stories in the trade titles and nationals such as Adweek, Digiday, Campaign, The FT, CIty A.M and The Times
The video game industry has proven to be one of the more robust entertainment segments. The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report.
Take comfort, beleaguered advertiser: Facebook has heard your concerns about its advertising measurement challenges. It advises you to keep spending money on Facebook and to scrutinize the performance of that investment less frequently.
Add one more tradition to the growing list of things the pandemic has put a stop to: happy hour. Co-workers gathering at the end of the day for a drink or two has long been a routine of work life, while some ad agencies and other creative enterprises are even known to stock their own bars and tap their own kegs in a spirit of fun, camaraderie and blowing off steam.
The new flexible ways of working are here to stay – and the City will adapt, the chair of City of London Corporation’s planning and transportation committee, Alastair Moss, has said. Championing the fresh approach to working life in the capital, Moss urged that although employees are seeking a better work-life balance, City office spaces are still in demand.
The experiential installations will launch in New York City, Chicago and Austin.
St Luke’s work will appear on those sites at which it is pointing the finger.
Mike Schroepfer’s departure comes as the social network battles public relations crisis.
One of the most important trends in advertising right now is the rapid growth of ad businesses stood up by non-advertising companies.
Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve.
Xiaomi phones could detect and censor terms such as ‘Free Tibet’, officials in Lithuania discovered