Tyrone Stewart has been appointed Editor of Retail Media Age, a new sister publication to NDA, being launched to focus on the rapidly-growing sector.
Ellie Edwards-Scott, a long-time contributor to New Digital Age, co-founder of The Advisory Collective and Digital Leading Ladies, has been appointed Associate Publisher of RMA.
Retail Media Age (RMA) will cover the retail media sector, taking the same approach as NDA in celebrating the people and companies driving its growth.
RMA launches in beta mode at Cannes, with the full launch in September.
Tyrone Stewart said: “Retail media is fast becoming the lifeblood of the entire media industry, and its rapid growth is on course to continue for the foreseeable.
“Until now, there hasn’t been a central resource focused on bringing insights from what is now, arguably, the most important part of our industry.
“I’m incredibly proud to be taking on the role of Editor of this dedicated publication. It’s my aim to build a community around all that is brilliant across retail media, providing not just the latest news, but also a wealth of analysis and thoughts from the channel’s leading minds.”
Justin Pearse, Editorial Director of RMA and NDA, said: “Tyrone has played a big role in the success of NDA. He is already deeply embedded in the retail media market and is the perfect person to lead our plans to become one of the leading voices in the sector.”
Retail Media Age will focus on telling the stories of the sector’s innovation, technology and companies though indepth analysis from and interviews with the sector’s leading players.
The launch of the new title comes as Bluestripe Group, the owner of both RMA and NDA, accelerates the growth of its publishing arm.
Andy Oakes CEO, Bluestripe Group said:
“At Bluestripe Group we’re disrupting the market with a new model for B2B publishing, one that seamlessly integrates not only publishing, events and content production, but also PR,” said Bluestripe Group CEO Andy Oakes “This results in an enhanced experience – for readers, advertisers, and clients across the Group.”
