New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Travel
CNBC
The biggest travel trend of 2022: Go big, spend big
If 2021 was about domestic travel, 2022 may be the year of the “bucket list” trip. This is one of the biggest trends that travel insiders expect this year.
M&A
CNBC
Amazon, Microsoft and Alphabet went on a buying spree in 2021 despite D.C.’s vow to take on Big Tech
In the seven months since Lina Khan took over as chair of the Federal Trade Commission, there’s been a cold war brewing between several of the largest technology companies and regulators.
Social media
Business Insider
An app marketed towards “females” has faced a barrage of online criticism for excluding transgender women with its use of artificial intelligence.
Mediatel
TikTok agrees to use AI-powered brand safety measurement
TikTok has announced the launch of new brand safety and suitability solutions that will be integrated into its Ad Manager.
Advertising
The Drum
BBC finally breaks the ice for its Winter Olympics coverage with stunning trailer
The BBC has dropped its first Winter Olympics campaign close to the wire with the debut of its first promotion for the low-temperature multi-sport event just 10 days before the games kick-off in Beijing.
The Drum
TikTok reaffirms zero politics advertising stance in wake of Australian scandal
TikTok has issued a pointed reminder to Australian politicians that political advertising of any kind is forbidden on the platform after it emerged that a marketing agency had been offering payments of $300 for videos criticizing prime minister Scott Morrison.
Consumers
Marketing Week
Confidence takes a knock as consumers brace for cost of living squeeze
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
Google
The Guardian
Google warns of ‘devastating’ impact if court ruling on defamatory hyperlinks not overturned
Google has warned of a “devastating” impact on the internet if a court ruling that the search giant is liable for defamatory material contained in hyperlinked pages is not overturned.
Publishers
Digiday
Publishers use subscriber-only events to sweeten subscription pitches
As some publishers refrain from returning to in-person events just yet, they are employing their virtual events to aid another direct revenue source: subscriptions.
Economy
City A.M.
UK services economy withstands Omicron plan B assault
Britain’s services economy has stood strong in the face of the re-emergence of curbs on daily life in a bid to clamp down on the Omicron variant, reveals a closely watched survey released today.
Agency
Campaign
What3words maps out creative direction with Neverland appointment
New multimillion-pound brand campaign including TV work expected this spring. Goodstuff working on media.
Marketing
Campaign
Disney+ unveils TV campaign in debut work by Leo Burnett
‘House of Disney+’ showcases the array of content available to watch on the streaming platform.
Campaign
Government campaign promises to help youth ‘Get the jump’ in their futures
M&C Saatchi and the Department for Education aim to help young people decide on their next steps.
DEI
Campaign
WFA offers guide for DEI-conscious media planning and buying
The World Federation of Advertisers (WFA) has released a freely available guide to diversity and representation in media planning and buying.
