Interviews, insight & analysis on digital media & marketing

What you need to read today: Everyday I’m shuffling, the end of ‘Sold by Amazon’, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Microsoft 

Business Insider, 28 January

The Great Reshuffle is helping Microsoft as engagement and advertising on its LinkedIn job platform soar

Tech giant Microsoft has gotten a boost from the Great Reshuffle as the trend’s driving more people to use its LinkedIn careers platform.

Amazon

Business Insider

Amazon will shut down its ‘Sold by Amazon’ 3rd-party-seller program and pay $2.25 million to settle price-fixing allegations

Amazon is shutting down its third-party-seller program “Sold by Amazon” after the company was accused of price-fixing.

TechCrunch

Amazon must pay $2M and end program after price-fixing investigation by Washington AG

Amazon must pay $2.25 million and permanently shut down a previously suspended sales program, following an investigation and lawsuit by the attorney general of Washington alleging it was essentially price fixing.

FLoC

AdExchanger

With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting

On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC.

Agency

Campaign

Publicis Media launches marketplace that targets ‘underrepresented communities’

New service aims to make media buying more inclusive.

Media buying

Campaign

Women’s Six Nations secures first title sponsor

TikTok signs four-year deals with women’s and men’s rugby competitions.

Business

Campaign

Advertising Association to tackle talent shortage

New AA president Alessandra Bellini announces Talent Taskforce initiative as response to hiring difficulties.

OOH

Mediatel

Out-of-home leads Holocaust Memorial Day commemorations

London’s Piccadilly Lights and BFI IMAX led outdoor executions as part of the ‘Light the Darkness’ campaign to mark Holocaust Memorial Day.

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