New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Microsoft
Business Insider, 28 January
Tech giant Microsoft has gotten a boost from the Great Reshuffle as the trend’s driving more people to use its LinkedIn careers platform.
Amazon
Business Insider
Amazon is shutting down its third-party-seller program “Sold by Amazon” after the company was accused of price-fixing.
TechCrunch
Amazon must pay $2M and end program after price-fixing investigation by Washington AG
Amazon must pay $2.25 million and permanently shut down a previously suspended sales program, following an investigation and lawsuit by the attorney general of Washington alleging it was essentially price fixing.
FLoC
AdExchanger
With FLoC In The Rearview, Google Will Test FLEDGE And Phase 2 Attribution Reporting
On Thursday, Google shared a slightly more concrete testing timeline for its FLEDGE and Core Attribution reporting API. Two days before, on Tuesday, Google announced the Topics API, a new proposal for post-cookie interest-based advertising that now replaces FLoC.
Agency
Campaign
Publicis Media launches marketplace that targets ‘underrepresented communities’
New service aims to make media buying more inclusive.
Media buying
Campaign
Women’s Six Nations secures first title sponsor
TikTok signs four-year deals with women’s and men’s rugby competitions.
Business
Campaign
Advertising Association to tackle talent shortage
New AA president Alessandra Bellini announces Talent Taskforce initiative as response to hiring difficulties.
OOH
Mediatel
Out-of-home leads Holocaust Memorial Day commemorations
London’s Piccadilly Lights and BFI IMAX led outdoor executions as part of the ‘Light the Darkness’ campaign to mark Holocaust Memorial Day.
