New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.
FACEBOOK/ META
Adexchanger
Persuading Voters Online Ain’t Easy; Facebook Is Now Meta
As expected, Facebook is changing its corporate name. Please forward all future scandals to Meta. The rebrand reflects Facebook’s plan to shift its focus to the metaverse.
The Drum
Facebook’s rebrand unveiled: tech giant to become Meta
At the company’s annual AR- and VR-focused event, Mark Zuckerberg today announced Facebook’s much-anticipated rebrand. The company plans to invest much more deeply in the metaverse, and in line with these efforts will be rebranding under the new name Meta.
The Drum
Real-time industry reactions to Meta, Facebook’s big rebrand
World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
City A.M
Hello Meta: Zuckerberg announces Facebook’s new name
Facebook’s chief executive Mark Zuckerberg announced in his keynote address that the company starting today will be called Meta.
City A.M
Snap CEO says not all Big Tech is bad
Snap CEO Evan Spiegal has said that Facebook has “a negative impact on society”, and tech companies need to think about the wider impact of their products.
CNBC
Facebook changes company name to Meta
Facebook on Thursday announced that it has changed its company name to Meta.
Wall Street Journal
Facebook Changes Company Name to Meta in Focus on Metaverse
“Facebook Inc. Chief Executive Officer Mark Zuckerberg said the company changed its name to Meta to reflect growth opportunities beyond its namesake social-media…”
The Guardian
Facebook announces name change to Meta in rebranding effort
Holding company will encompass Facebook as well as its apps, such as Instagram and WhatsApp, and the virtual reality brand Oculus.
ECOMMERCE
CNBC
Alibaba is ramping up in Europe, and is already ahead of Amazon in one region
Alibaba is investing further in Europe for Singles Day this year, as the Chinese tech giant competes with Amazon for the European Union’s exploding e-commerce market.
MARKETING
Campaign
Call of Duty, Airbnb and Baileys among those conjuring up campaigns for Halloween
From spooky stays to ‘witch’in’ ads, brands are delivering tricks and treats for Halloween 2021.
RADIO
Campaign
Commercial radio ratings up half million since lockdown, with ‘very positive outlook’
Media buyers tell Campaign they’re impressed by how well commercial radio ratings have held up since the Covid lockdown, in first Rajar report for 18 months.
PUBLISHING
Mediatel
Pamco reporting is back but only for paying members during ‘Bridge’ phase
Pamco, the audience measurement company for publishers, is today releasing updated print estimates for the first time in over a year.
BUSINESS
FT
Amazon growth hit by labour crunch and rising costs
With intense competition for workers across the US, Olsavsky said Amazon had received “more than our share” of available labour.
APPLE
FT
Apple supply shortages bite into revenues and cost iPhone maker $6bn
Tim Cook, chief executive, said “larger than expected supply constraints” cost the company $6bn in the three months to September.
