Interviews, insight & analysis on digital media & marketing

What you need to read today: Facebook/Meta, Alibaba’s growth, The RAJAR figures and more

New Digital Age highlights some of the best stories you should read across the media, marketing and advertising press.

FACEBOOK/ META 

Adexchanger 

Persuading Voters Online Ain’t Easy; Facebook Is Now Meta

As expected, Facebook is changing its corporate name. Please forward all future scandals to Meta. The rebrand reflects Facebook’s plan to shift its focus to the metaverse. 

The Drum

Facebook’s rebrand unveiled: tech giant to become Meta

At the company’s annual AR- and VR-focused event, Mark Zuckerberg today announced Facebook’s much-anticipated rebrand. The company plans to invest much more deeply in the metaverse, and in line with these efforts will be rebranding under the new name Meta.

The Drum 

Real-time industry reactions to Meta, Facebook’s big rebrand

World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.

City A.M

Hello Meta: Zuckerberg announces Facebook’s new name

Facebook’s chief executive Mark Zuckerberg announced in his keynote address that the company starting today will be called Meta.

City A.M

Snap CEO says not all Big Tech is bad

Snap CEO Evan Spiegal has said that Facebook has “a negative impact on society”, and tech companies need to think about the wider impact of their products.

CNBC

Facebook changes company name to Meta

Facebook on Thursday announced that it has changed its company name to Meta.

Wall Street Journal

Facebook Changes Company Name to Meta in Focus on Metaverse

“Facebook Inc. Chief Executive Officer Mark Zuckerberg said the company changed its name to Meta to reflect growth opportunities beyond its namesake social-media…”

The Guardian

Facebook announces name change to Meta in rebranding effort

Holding company will encompass Facebook as well as its apps, such as Instagram and WhatsApp, and the virtual reality brand Oculus.

ECOMMERCE

CNBC

Alibaba is ramping up in Europe, and is already ahead of Amazon in one region

 Alibaba is investing further in Europe for Singles Day this year, as the Chinese tech giant competes with Amazon for the European Union’s exploding e-commerce market.

MARKETING

Campaign

Call of Duty, Airbnb and Baileys among those conjuring up campaigns for Halloween

From spooky stays to ‘witch’in’ ads, brands are delivering tricks and treats for Halloween 2021.

RADIO

Campaign

Commercial radio ratings up half million since lockdown, with ‘very positive outlook’

Media buyers tell Campaign they’re impressed by how well commercial radio ratings have held up since the Covid lockdown, in first Rajar report for 18 months.

PUBLISHING

Mediatel

Pamco reporting is back but only for paying members during ‘Bridge’ phase

Pamco, the audience measurement company for publishers, is today releasing updated print estimates for the first time in over a year.

BUSINESS

FT 

Amazon growth hit by labour crunch and rising costs

With intense competition for workers across the US, Olsavsky said Amazon had received “more than our share” of available labour.

APPLE

FT

Apple supply shortages bite into revenues and cost iPhone maker $6bn

Tim Cook, chief executive, said “larger than expected supply constraints” cost the company $6bn in the three months to September.

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