New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Performance Marketing World
How did you fare against the rest of the country in supporting Dry January and Veganuary? Consumer insights on social media reveal who (and what) was most talked about in the longest month of the year.
Friends is the gift that keeps on giving as ViacomCBS UK secures a fresh sponsorship deal with Nescafé to become the show’s sole sponsor throughout 2022.
The Drum has scoured System1’s database (which includes most UK TV ads) to learn what the best work was in January, weighed using a complex scoring algorithm and real audience feedback.
Officials in Belgium have found a top advertising trade organization to be in violation of European Union data privacy laws – a ruling that could have ripple effects across Europe and the U.S.
A leading European data authority has ruled IAB Europe’s consent framework breaks GDPR Rules and has imposed sanctions, including a fine.
Facebook parent Meta Platforms Inc. startled investors with a sharper-than-expected decline in profits and a gloomy outlook in its first earnings report since Chief Executive Mark Zuckerberg outlined a pivot to the metaverse.
In a year that could not have been less ordinary for Meta Holdings, continued strong financial momentum was the one hint of normalcy.
When Facebook revealed its name change to Meta at its Connect 2021 virtual gathering last October, the focus was on the metaverse and future developments that are years away, in many cases.
BBC2 remained the most listened to breakfast radio show last year, increasing its weekly reach by 4% during the final quarter 2021, according to the latest RAJAR figures.
Total digital listening is now 64.4% of all radio listening according to the latest Rajar figures.
Google’s UK-based artificial intelligence unit DeepMind has invented a tool that can write computer code at a competitive level to solve open-ended problems that require critical.