New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Veganuary
Performance Marketing World
Plant-based and booze-free: how social listening helped brands through ‘Veganuary’
How did you fare against the rest of the country in supporting Dry January and Veganuary? Consumer insights on social media reveal who (and what) was most talked about in the longest month of the year.
Sponsorship
The Drum
Nescafé and ViacomCBS ink sponsorship deal for 90s comedy Friends
Friends is the gift that keeps on giving as ViacomCBS UK secures a fresh sponsorship deal with Nescafé to become the show’s sole sponsor throughout 2022.
Advertising
The Drum
Food dominates January’s highest-rated UK ads
The Drum has scoured System1’s database (which includes most UK TV ads) to learn what the best work was in January, weighed using a complex scoring algorithm and real audience feedback.
GDPR
Forbes
Officials in Belgium have found a top advertising trade organization to be in violation of European Union data privacy laws – a ruling that could have ripple effects across Europe and the U.S.
Mediatel
IAB Europe fined over GDPR ‘consent spam’
A leading European data authority has ruled IAB Europe’s consent framework breaks GDPR Rules and has imposed sanctions, including a fine.
Meta
WSJ
Facebook’s Stock Plunges After Profit Declines
Facebook parent Meta Platforms Inc. startled investors with a sharper-than-expected decline in profits and a gloomy outlook in its first earnings report since Chief Executive Mark Zuckerberg outlined a pivot to the metaverse.
Adweek
Despite Tumultuous 2021, Meta Posts Revenue Gains of 20% for Q4, 37% for Full Year
In a year that could not have been less ordinary for Meta Holdings, continued strong financial momentum was the one hint of normalcy.
Adweek
Meta Quest Brings ‘Old Friends, New Fun’ to Its Super Bowl 56 Spot
When Facebook revealed its name change to Meta at its Connect 2021 virtual gathering last October, the focus was on the metaverse and future developments that are years away, in many cases.
Rajar
Mediatel
Rajar Q4 2021: BBC2 keeps breakfast top spot
BBC2 remained the most listened to breakfast radio show last year, increasing its weekly reach by 4% during the final quarter 2021, according to the latest RAJAR figures.
Mediatel
Rajar Q4 2021: Digital nears two-thirds of all UK radio listening
Total digital listening is now 64.4% of all radio listening according to the latest Rajar figures.
AI
Financial Times
DeepMind invents AI tool to write novel computer code
Google’s UK-based artificial intelligence unit DeepMind has invented a tool that can write computer code at a competitive level to solve open-ended problems that require critical.
