New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Google and Facebook would be forced to agree to a price with newspapers for using their stories under new laws being drawn up by the government.
Google and Facebook never were really a digital media ‘duopoly’, writes the editor, but their divergent destinies could become much clearer this week.
For the past two years, media and entertainment companies have been dead-set on showing Wall Street that they have a strong streaming video strategy to counter traditional pay-TV declines.
A study from Opinium Research found that 17% believe platforms are responsible for users’ mental health.
Unlike any Games in recent memory, the nearly 20 official international and national Olympic sponsors have laid low.
Hollywood superstar turned celebrity marketer Ryan Reynolds has broken his latest video campaign, with a little help from Canadian singer-songwriter Sarah McLachlan.
WhatsApp scams are now the fastest growing form of impersonation fraud, according to new analysis by Lloyds Bank.
Tech giants may be forced to pay British newspapers for their stories as Westminster draws up new plans to clamp down on the likes of Google and Meta.
Planning for brand activations in the virtual worlds of the future requires better use cases, a more vivid imagination and best practice learned from in-game advertising today, argues OMD.
The New York Times is acquiring Wordle, an online game that shot up to popularity seemingly overnight. The move highlights the importance of the company’s Games unit, which hosts things like crosswords and Spelling Bee, as a way to attract new subscribers.
Domino’s, which forged its reputation on reliable and fast pizza delivery, is now rewarding customers who pick up carryout orders. In two new ads, arriving before the Super Bowl, the chain dangles a $3 coupon for those who ‘serve as their own delivery drivers.’
With cookies (finally) cooling off, contextual targeting tech is starting to heat up.