New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Tech giants
The Times
Tech giants face being forced to pay for news
Google and Facebook would be forced to agree to a price with newspapers for using their stories under new laws being drawn up by the government.
Mediatel
Expect Google and Facebook to tell very different stories this week
Google and Facebook never were really a digital media ‘duopoly’, writes the editor, but their divergent destinies could become much clearer this week.
Streaming
CNBC
Streaming video no longer impresses investors, so media companies need a next act
For the past two years, media and entertainment companies have been dead-set on showing Wall Street that they have a strong streaming video strategy to counter traditional pay-TV declines.
Mental health
Campaign
Users cutting back on Instagram to improve mental health
A study from Opinium Research found that 17% believe platforms are responsible for users’ mental health.
Media
Reuters
What Olympics? Advertisers lie low ahead of Beijing Winter Games
Unlike any Games in recent memory, the nearly 20 official international and national Olympic sponsors have laid low.
Ryan Reynolds
The Drum
Ryan Reynolds’s Maximum Effort clicks with Bolt’s one-step payments
Hollywood superstar turned celebrity marketer Ryan Reynolds has broken his latest video campaign, with a little help from Canadian singer-songwriter Sarah McLachlan.
Fraud
City A.M.
Fraud warning: WhatsApp scams surge more than 2000 per cent
WhatsApp scams are now the fastest growing form of impersonation fraud, according to new analysis by Lloyds Bank.
Tech
City A.M.
Big tech may be forced to pay for UK journalism as Dorries pushes new laws
Tech giants may be forced to pay British newspapers for their stories as Westminster draws up new plans to clamp down on the likes of Google and Meta.
Metaverse
Mediatel
Metaverse 2022: we ain’t seen nothing yet
Planning for brand activations in the virtual worlds of the future requires better use cases, a more vivid imagination and best practice learned from in-game advertising today, argues OMD.
Apps/Gaming
CNBC
The New York Times is buying Wordle, the game that exploded in popularity this month
The New York Times is acquiring Wordle, an online game that shot up to popularity seemingly overnight. The move highlights the importance of the company’s Games unit, which hosts things like crosswords and Spelling Bee, as a way to attract new subscribers.
Super Bowl
The Drum
Domino’s offers $3 tip to consumers who become self-delivery drivers
Domino’s, which forged its reputation on reliable and fast pizza delivery, is now rewarding customers who pick up carryout orders. In two new ads, arriving before the Super Bowl, the chain dangles a $3 coupon for those who ‘serve as their own delivery drivers.’
Third-party cookies
AdExchanger
ShowHeroes Buys Smartclip To Bring Contextual-First Tech To US And LATAM Markets
With cookies (finally) cooling off, contextual targeting tech is starting to heat up.
