Interviews, insight & analysis on digital media & marketing

What you need to read today: Twitter shopping experiment, Vodafone hacker investigation, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Ecommerce

Reuters

Twitter begins testing ‘Shops’ feature to grow ecommerce

Twitter will experiment with allowing companies to showcase up to 50 products for sale on their profiles.

International Women’s Day

Performance Marketing World

PayGapApp goes viral: how a Twitter bot exposed brand hypocrisy on International Women’s Day

Warm words? Meet cold hard data. As marketers flocked to social media yesterday to #BreakTheBias, a plucky little bot was quietly tweeting out the actual pay divide at each company.

Tech

CNBC 

Vodafone investigating threat from hackers behind Samsung breach to leak source code 

Hacking group Lapsus$, who claimed responsibility for a data breach of Samsung last week, has reportedly hacked Vodafone and is threatening to leak 200 gigabytes worth of the telecommunication giant’s source code.

Twitter

The Guardian

Twitter launches privacy-protected site on dark web to bypass Russia’s block

The Tor-friendly site follows moves by Facebook and BBC who also had their platforms restricted on state-owned media.

Advertising

Marketing Week

Amazon invested over £68m in TV ads in the UK last year

The second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.

TV

Campaign

TV industry bullish after ‘record-breaking’ ad investment soars to £5.5bn

Advertisers lift annual TV investment by £1bn, breaking the previous record in 2016.

Agency

Campaign

Big six global agency groups bounce back by adding 32,000 jobs in 2021

The 8.5% increase in headcount followed 6% decline in 2020.

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