New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Ecommerce
Reuters
Twitter begins testing ‘Shops’ feature to grow ecommerce
Twitter will experiment with allowing companies to showcase up to 50 products for sale on their profiles.
International Women’s Day
Performance Marketing World
PayGapApp goes viral: how a Twitter bot exposed brand hypocrisy on International Women’s Day
Warm words? Meet cold hard data. As marketers flocked to social media yesterday to #BreakTheBias, a plucky little bot was quietly tweeting out the actual pay divide at each company.
Tech
CNBC
Vodafone investigating threat from hackers behind Samsung breach to leak source code
Hacking group Lapsus$, who claimed responsibility for a data breach of Samsung last week, has reportedly hacked Vodafone and is threatening to leak 200 gigabytes worth of the telecommunication giant’s source code.
The Guardian
Twitter launches privacy-protected site on dark web to bypass Russia’s block
The Tor-friendly site follows moves by Facebook and BBC who also had their platforms restricted on state-owned media.
Advertising
Marketing Week
Amazon invested over £68m in TV ads in the UK last year
The second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.
TV
Campaign
TV industry bullish after ‘record-breaking’ ad investment soars to £5.5bn
Advertisers lift annual TV investment by £1bn, breaking the previous record in 2016.
Agency
Campaign
Big six global agency groups bounce back by adding 32,000 jobs in 2021
The 8.5% increase in headcount followed 6% decline in 2020.
