Interviews, insight & analysis on digital media & marketing

What you need to read today

New Digital highlights some of the best stories you should read across the media, marketing and advertising press

Google 

The FT

Australia’s antitrust body calls for laws to break Google’s ad dominance

“Australia’s antitrust regulator has called for laws to reduce Google’s market dominance in online advertising, in the latest salvo by the…”

Facebook

The Guardian

Facebook pauses work on Instagram Kids after teen mental health concerns

Facebook has halted work on its Instagram Kids project after revelations about the photo-sharing app’s impact on teen mental health. Instagram said it was “pausing” work to address concerns raised by parents, experts and regulators. 

Marketing Employment

Marketing Week

Marketing salaries jump by up to 50% as job market bounces back

There are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.

B2B Marketing

Marketing Week,

B2B, values, convenience: 5 interesting stats to start your week

While many businesses accelerated ecommerce plans as a result of the pandemic, one area that is failing to meet expectations is B2B. More than half of B2B buyers (52%) say they still experience frustration with online B2B buying…

Esports

Digiday

The Rundown: Collegiate esports companies and organizations prepare for the future following a COVID-19 bump

In early 2020, with college campuses shutting down across the United States due to the COVID-19 pandemic, collegiate esports remained abuzz with activity.

Adtech

AdExchangerIt’s Time To Comment On CPRA Rulemaking – Your Deadline Is Nov. 8

California’s new privacy protection agency put out the bat call last week for public comments as it gets ready to create implementation regulations for the California Privacy Rights Act (CPRA).

Digiday 28.09.21

Why some advertisers could be reluctant to get on board with Google’s modelled measurement train

As signals that show how people interact in Apple environments and other browsers disappear, Google is steering advertisers away from measuring ad performance based on what people clicked on last.

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