Bluestripe Group, the owner of NDA, has partnered with industry veteran Zuzanna Gierlinska to launch a training course aimed at supercharging industry panels.
The announcement comes as the group launches Bluestripe Training, a portfolio of courses laser-targeted at the needs of the digital media and marketing industry.
Zuzanna Gierlinska takes on the position of Partner at Bluestripe Group to help drive its Panel Power course, which will enable employees at companies ranging from adtech firms to agencies to publishers become more effective, engaging panellists and their respective employers generate higher ROI from their panel appearances.
She has over 20 years’ experience leading major brands including Microsoft, Spotify, Oracle, WPP, and MiQ.
The course also aims to increase diversity on industry panels, a core mission of both Bluestripe Group and NDA.
Panel Power will feature bespoke courses for both panellists and moderators and will focus on helping companies boost real ROI from their engagement with panels.
Gierlinska said: “Panels remain one of the most powerful yet underused tools in marketing. With the right training, confidence, and authenticity, they can transform not only how brands are perceived but how they perform.
“When done well, panels deliver genuine commercial ROI, turning visibility and thought leadership into meaningful business impact. There are hundreds if not thousands of panels in our industry each year and we hope this course can help raise the quality bar across the whole industry.”
Panel Power will feature both theory and practical training based on a huge wealth of real-world experience.
Justin Pearse, Editor-in-Chief of NDA said: “Zuzanna and I have both spoken, moderated and appeared at panels at almost every industry event across the globe. We both love panels, recognise their huge potential value, to both audiences and participants and are incredibly excited about our mission to help make panels even better.”
The news of Gierlinska comes as Bluestripe Group officially launches Bluestripe Training, its division of courses focused directly on the needs of the industry.
The portfolio of courses includes, alongside Panel Power: Adtech101, a course introducing new entrants to the industry to the adtech ecosystem, its constituent parts and how they work together; Power Up, a course focused on personal branding, helping participants build their personal brand across channels such as LinkedIn and other social channels; Media Training, a course to help participants become more effective in engagements with journalists of all types.
Andy Oakes, CEO, Bluestripe Group, said: “We are woven into the fabric of our industry and one if our core purposes across the group is to drive excellence and meaningful conversations. Our Training division has been designed with our industry’s needs at its heart and we’re confident it will help our industry be even more successful than it already is.”
To find out more about Bluestripe Training’s portfolio of courses, please get in touch: training@bluestripegroup.co.uk
