Interviews, insight & analysis on digital media & marketing

Adam Harris, Twitch: Sweet Streams are made of these

Adam Harris, Global Head of Brand Partnership Studio at Twitch gave us his top five tips on how brands should market to gamer’s in his 99-second talk at the 99//Club Digital Festival last month.

One tip he gave brands was not to try too hard with this audience, or “don’t dad dance” as Adam put it. Rather brands should “talk to the audience authentically whilst staying true to your natural brand voice”. “You don’t need to be like them, you just need to show that you get them”.

Adam discloses the rest of his tips in the video below, discussing brand relationships with creators and communities, transparency, stereotypes and more.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.

Opinion

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Digital Women

Digital Women: Lean into the Hustle Culture? Not so fast.

Andy Oakes speaks to the women in digital/female team at Peach – Shelby Akosa, VP of Global Growth Emily Young, UK&I Sales Director, Creative Industries, Lolly Mason, Global Partnerships Lead and Zoë Smits, Communications & PR Manager to discuss Hustle Culture and how we learn to work with it and not against

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