General
Building with community: 3 ways for brands to create a solid foundation on social
With the rise of social media, the audience voice has grown and got louder; and there are countless more spaces for the brand conversation to take hold.
Justin Pearse
April 22, 2021
Retail
Ecommerce State of Play: New customers, new connections
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
Michaela Smith
April 21, 2021
Technology
From Die Hard to Fluid – Now is the fans’ moment
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
Justin Pearse
April 21, 2021
Most recent
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Agencies
WPP targets net zero across $60 billion supply chain
On Earth Day, WPP pledges to reach net zero carbon emissions across its entire supply chain by 2030
Bloom Vice President Siobhan Brunwin on the need for focus to drive change
To celebrate the amazing work Bloom does, NDA is running a series of interviews with the team, discussing the organisation’s work, its successes and how it plans to help with the multiple issues women still face in our industry.
The Fifth and Storyful collaborate on game-changing influencer performance measurement tool
Creative influencer marketing agency, The Fifth, has joined forces with Storyful, to create a new influencer performance measurement tool.
NDA Agency News: VCCP, Spark Foundry, Dept and more
All the news from agencyland this week. This weeks agency news also shares news from Digital Ethos, Creature and others.
New Business Bulletin: Vivaldi UK, Adverty and more
New Business Bulletin is a roundup of industry business wins. This week we have good news from Adverty, Vivaldi and more
Media & Publishing
NDA Meets: Katie Buckle, Group Head of Sales at Sublime
For the latest in our NDA Meets podcast series, we talk to Katie BuckleGroup Head of Sales at Sublime.
Update to Sourcepoint CMP enables publishers to navigate IDFA changes
Sourcepoint has announced it has enhanced its Dialogue suite of
Dora Michail-Clendinnen: Making a mark with mentoring
After the March madness of third-party cookie-gate where I – like many others – weighed in on what our industry post-cookie might look like, I have decided to use my second NDA column to talk about something entirely different.
My Digital Hero: Ashley Bateman, Unruly
Ashley Bateman, sales director at Unruly, has over a decade’s experience in the industry, including previous roles at AOL and Sizmek. We find out who her digital hero is.
Upcoming disruption to frequency capping illustrates the massive changes about to hit the adtech industry
That time is fast running out. Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about – such as, frequency capping – are about to be seriously impacted.
Technology
Emulating Tom and Jerry: Staying one step ahead of cybercriminals
Across the world, cybercriminals are a slippery bunch – often two steps ahead of the companies they’re trying to defraud and making money off the back of our misfortunes. And when it comes to ad fraud, they’re no different, instead targeting marketers.
From Die Hard to Fluid – Now is the fans’ moment
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
Lessons from EMEA: How Europe is Fast Tracking Its CTV Journey
There are some collective lessons that the stateside CTV trailblazers can learn from European advertisers’, broadcasters’ and publishers’ collective journeys into the CTV promised land.
CTV appetite has fuelled a plague of bots, how do brands fight back?
Worryingly, fraudsters are riding on the coattails of CTV’s meteoric rise, with CTV fraud impressions having increased 220% in 2020 (compared with 2019), and 500,000 fraudulent device signatures detected daily.
The real value of email as a marketing channel
Over the past year despite the accelerated growth surrounding modern communication tools like Zoom and Slack it’s estimated that around 80% of businesses still use email as their primary communication tool, especially when it comes to external communications.
Other recent articles
General
NDA Meets: Jamil Sakhawat, Client Partner at Tribe
For the latest in our NDA Meets podcast series, we sat down with Jamil Sakhawat, Client Partner at Tribe.
Justin Pearse
April 22, 2021
General
Building with community: 3 ways for brands to create a solid foundation on social
With the rise of social media, the audience voice has grown and got louder; and there are countless more spaces for the brand conversation to take hold.
Justin Pearse
April 22, 2021
Retail
Ecommerce State of Play: New customers, new connections
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
Michaela Smith
April 21, 2021
Mobile
Andy Oakes
April 21, 2021
