Ric Rodriguez of Eskimoz: “Apple’s latest privacy move underlines the need for better brand storytelling”
Ric Rodriguez, Managing Director of Eskimoz UK, a global growth consultancy, believes that Apple's recent decision to shut some providers out of using email data to build identity graphs, is a sign of a wider shift that signals the return of through-the-line brand storytelling. New Digital Age spoke with Rodriguez to find out more…