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Interviews, insight & analysis on digital media & marketing

How digital advertising is growing up in MENA

We sat down with Ian Manning, CEO of IAB MENA, to discuss the realities behind one of the world’s fastest growing advertising regions, why global companies underestimate its complexity, and how the organisation is moving from market mapping to setting standards.

Editor-in-Chief’s View: Madfest showed once again, it’s all about the people

MAD//North attendee reaction: Adform, Herdify, Uber Advertising and Outra

Partner Content

Reaching a B2B audience: insights from Digiday, Havas, TiVo Ads, Bluestripe & Zoder Collective

TBWA\MCR and Prost8 launch ‘bum-controlled’ DOOH game

What Anthropic’s Super Bowl play told us about the future of AI brands

The Adtech Chat Community strengthens its position with pubX and Voise Tech sponsorships

AI Marketing Pioneers: “Those that remain siloed will struggle to compete,” Simon Shaw, Fifty

General, Technology

New Business Bulletin: Doceree, VIOOH, Quantcast and more

MAD//Fest co-founder Dan Brain: “Trust your gut’s magical powers”

As an industry, we have spent the last 20 years hell-bent on playing down our intuition whilst keeping up the pretence that we uphold the highest standards of data-driven decision making, writes Dan Brain, co-founder of MAD//Fest...

Agencies

Agency News: VCCP, Daughter, JOAN London and more

Publishing

My Digital Hero: Josephine Andrews, Founder, The Thought Partnership

General

AI Marketing Pioneers: “Those that remain siloed will struggle to compete,” Simon Shaw, Fifty

Programmatic

Reaching a B2B audience: insights from Digiday, Havas, TiVo Ads, Bluestripe & Zoder Collective

Mobile

Uber Advertising’s Creative Studio debuts Journey Takeover

Retail

Roblox outstrips TikTok to become fastest growing commerce channel for Gen Z

Strategy

What Anthropic’s Super Bowl play told us about the future of AI brands

Digital Women

Digital Women of Dubai: Noha Bakri, Media Sales Manager at Hypermedia “Women are not just participants in digital — we are shaping it”

Interviews

How digital advertising is growing up in MENA

Retail Media Age

Editor-in-Chief’s View: Madfest showed once again, it’s all about the people

Matt Hanlon, Director of Omnichannel & Media at Boots, speaks at MADFest North.

“Retail media has the Holy Grail: it can understand touchpoints with media and measure behavioural impact within a retail environment” Matt Hanlon, Boots

Retail Media Age news graphic

Wickes connects brands with home improvement customers through the launch of new retail media platform