Arbex officially launched this month as a new $3.4 billion global tissue and hygiene company, formed through a joint venture between pulp producer Suzano and consumer goods giant Kimberly-Clark. The business is home to brands including Andrex, Kleenex and Scott. New Digital Age caught up with Scott Bodie, Head of Media UKI, to discuss media measurement, retail media, creators, publisher partnerships and why marketers need to speak the language of the CFO.