Q&A: Snowflake releases the 5th edition of its annual Modern Marketing Data Stack report
Snowflake recently published its 5th annual Modern Marketing Data Stack report.
The latest edition’s theme is "governing the agentic enterprise," and finds that AI is no longer just assisting marketers, it's beginning to act independently. New Digital Age spoke with Erin Foxworthy, Global Head of Marketers & Agencies, Snowflake to find out more…