Interviews, insight & analysis on digital media & marketing

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Reaching a B2B audience: insights from Digiday, Havas, TiVo Ads, Bluestripe & Zoder Collective

At the latest Marketing the Marketers event from Bluestripe Group, a senior panel to examined how marketers at agencies, adtech companies and other players in our industry can effectively engage their target B2B audience in an environment defined by proliferating channels, compressed budgets and heightened internal accountability.
Programmatic

Retail Media Age

Editor’s View: Notes from the floor of Advertising Week Europe

General

How to benchmark maturity in a constantly-evolving commerce media market: Ollie Shayer on SMG’s new Index

Retail Media Networks
RMA graphic featuring a headshot of Graham Field with the article title: Why retail media needs a moment-based mindset.

Why retail media needs a moment-based mindset

Brands