As part of NDA’s CTV and Online Video Spotlight month, we’ve looked at some of the biggest research reports over the last quarter, including the IAB UK and MediaSense Digital Adspend Report, the Advertising Association and WARC Expenditure Report, primary buy-side research from Rakuten TV Enterprise, and cross-media measurement data from ISBA Origin to provide a definitive overview of current spending trends, operational challenges, and strategic opportunities.