
With the rise of social media, the audience voice has grown and got louder; and there are countless more spaces for the brand conversation to take hold.
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).
On Earth Day, WPP pledges to reach net zero carbon emissions across its entire supply chain by 2030
To celebrate the amazing work Bloom does, NDA is running a series of interviews with the team, discussing the organisation’s work, its successes and how it plans to help with the multiple issues women still face in our industry.
Creative influencer marketing agency, The Fifth, has joined forces with Storyful, to create a new influencer performance measurement tool.
All the news from agencyland this week. This weeks agency news also shares news from Digital Ethos, Creature and others.
New Business Bulletin is a roundup of industry business wins. This week we have good news from Adverty, Vivaldi and more
For the latest in our NDA Meets podcast series, we talk to Katie BuckleGroup Head of Sales at Sublime.
Sourcepoint has announced it has enhanced its Dialogue suite of
After the March madness of third-party cookie-gate where I – like many others – weighed in on what our industry post-cookie might look like, I have decided to use my second NDA column to talk about something entirely different.
Ashley Bateman, sales director at Unruly, has over a decade’s experience in the industry, including previous roles at AOL and Sizmek. We find out who her digital hero is.
That time is fast running out. Without third-party cookies and with fewer individual identifiers from iPhones, aspects of digital marketing that we have come to take for granted and barely think about – such as, frequency capping – are about to be seriously impacted.
Across the world, cybercriminals are a slippery bunch – often two steps ahead of the companies they’re trying to defraud and making money off the back of our misfortunes. And when it comes to ad fraud, they’re no different, instead targeting marketers.
Fan voices are diverse and multifarious, and they have become the battleground in this nascent debate. One thing seems certain: the term “fan” was used broadly in this instance.
There are some collective lessons that the stateside CTV trailblazers can learn from European advertisers’, broadcasters’ and publishers’ collective journeys into the CTV promised land.
Worryingly, fraudsters are riding on the coattails of CTV’s meteoric rise, with CTV fraud impressions having increased 220% in 2020 (compared with 2019), and 500,000 fraudulent device signatures detected daily.
Over the past year despite the accelerated growth surrounding modern communication tools like Zoom and Slack it’s estimated that around 80% of businesses still use email as their primary communication tool, especially when it comes to external communications.
For the latest in our NDA Meets podcast series, we sat down with Jamil Sakhawat, Client Partner at Tribe.
With the rise of social media, the audience voice has grown and got louder; and there are countless more spaces for the brand conversation to take hold.
In 2021, it has become clear that the pandemic has changed the face of UK retail forever. How should brands react?
The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).