The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).
The total number of articles published by leading UK media outlets has shrunk significantly (21%) over the last five years,
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
Stan McLeod, Head of Product at Lickd, discusses the need for collaboration between the music industry, tech platforms and content creators.
With this reopening, advertisers have the opportunity to be an integral part of the return to public spaces and accompany people on their journeys back to normal.
Dorota Karc is Head of Programmatic at WallDecaux (JCDecaux Group). We asked her who her hero is.
How do we bring people back together in a way that will allay their fears, be motivating and meet the needs of the business?