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Media Pride
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NDA MENA
Agents of Change
Agencies
Programmatic
CTV
CTV Leaders
My Digital Hero
Publishing
Digital Women
Media Pride
Podcasts
Events
NDA Reports
NDA MENA
Agents of Change
Programmatic DOOH doubles down: why brands are backing the billboard
Karan Singh, VP Revenue EMEA at Vistar Media, calls on the industry to push the boundaries of what's possible within programmatic DOOH campaigns...
DOOH
Dean Harris, Head of Co-op Media Network: Brands don’t own shoppers – they win moments
Loyalty
How marketers can take back control of AI
AI
Roblox outstrips TikTok to become fastest growing commerce channel for Gen Z
Retail
Madfest North: Data-driven marketing in a world obsessed with privacy – insights from the Co-op
Programmatic
Digital Women of Dubai: Noha Bakri, Media Sales Manager at Hypermedia “Women are not just participants in digital — we are shaping it”
Digital Women
,
NDA MENA
Madfest North: Scaling from local roots to global influence: How UK brands can glow on the world stage
Strategy
Matt Hamill: from adtech back to the street, why programmatic DOOH is hitting a tipping point
OOH
,
Programmatic
Madfest North: The Wild West of influencer measurement: Cracking the code on effectiveness
Social Media
MAD//Fest co-founder Dan Brain: “Trust your gut’s magical powers”
As an industry, we have spent the last 20 years hell-bent on playing down our intuition whilst keeping up the pretence that we uphold the highest standards of data-driven decision making, writes Dan Brain, co-founder of MAD//Fest...
Strategy
Agencies
NDA MENA: Attention is automated. Meaning is not – Roxanne Gahol, Head of Strategy, OMD MENA
Publishing
My Digital Hero: Josephine Andrews, Founder, The Thought Partnership
Partner Content
Adform becomes first-ever DSP to join ISBA’s Partner Programme
Programmatic
Madfest North: Data-driven marketing in a world obsessed with privacy – insights from the Co-op
Mobile
Uber Advertising’s Creative Studio debuts Journey Takeover
Retail
Roblox outstrips TikTok to become fastest growing commerce channel for Gen Z
Strategy
Madfest North: Scaling from local roots to global influence: How UK brands can glow on the world stage
Digital Women
Digital Women of Dubai: Noha Bakri, Media Sales Manager at Hypermedia “Women are not just participants in digital — we are shaping it”
Interviews
Matt Hamill: from adtech back to the street, why programmatic DOOH is hitting a tipping point
Retail Media Age
Dean Harris, Head of Co-op Media Network: Brands don’t own shoppers – they win moments
Loyalty
GoWit announces partnership with Publicis Media Middle East to scale Retail Media across MENA and Türkiye
Technology
My Road to Retail Media: Yara El Saadani, Senior Commerce Strategy Director UK and EU, WPP Media
Agencies
