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Interviews, insight & analysis on digital media & marketing

Elizabeth Lane of IAB UK: “Digital Out-of-Home will account for three-quarters of UK OOH Ad Spend by 2031”

IAB UK recently published the latest edition of its IAB Compass: digital out-of-home report, forecasting that digital out-of-home (DOOH) will account for 76% of UK out-of-home (OOH) advertising spend by 2031. New Digital Age spoke with Elizabeth Lane, Head of Insight at IAB UK, to find out more…

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Elizabeth Lane of IAB UK: “Digital Out-of-Home will account for three-quarters of UK OOH Ad Spend by 2031”

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