Programmatic
Justin Pearse
July 28, 2021
Publishing
Tyrone Stewart
July 27, 2021
Publishing
Identity in a post-cookie world: Immediate Media, Global, Future and ESI give solutions
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Tyrone Stewart
July 26, 2021
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The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).
Agencies
New Business Bulletin: Pinterest, Wavemaker UK, firstlight group and more
This weeks New Business Bulletin shares good news from Pinterest, Wavemaker UK, firstlight group and more.
Media & Publishing
Large decline in total articles within top UK media leaves brands competing hard for press coverage
The total number of articles published by leading UK media outlets has shrunk significantly (21%) over the last five years,
Technology
How B2B marketers can advance their use of intent data
Intent data could be the golden ticket for B2B marketers looking to offer unparalleled, deeply personalised customer experiences.
Programmatic
Third-party data is dead, long live the new data dawn
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
Mobile
Why advertisers are swiping right on in-app
In a ‘new-old’ story, pandemic-fuelled growth of time-spent on mobile has brands looking to drive longer term awareness, consideration, and immediate action.
Retail
Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads discuss the IPA Bellwether
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
Social Media
Why licencing music requires a special kind of knowledge
Stan McLeod, Head of Product at Lickd, discusses the need for collaboration between the music industry, tech platforms and content creators.
Strategy
Failure to launch – Why market entry needs to be planned.
Ellie Edwards-Scott is Co-Founder of
News
NDA Agency News: iCrossing UK, AccuraCast, Lickd and more
NDA Agency News shares partnership, appointment and proposition news from iCrossing UK, AccuraCast, Lickd and more.
Other recent articles
Partner Content
Freedom day poses a unique opportunity for brands to become an integral part of the return to public spaces
With this reopening, advertisers have the opportunity to be an integral part of the return to public spaces and accompany people on their journeys back to normal.
Zoe Baptie
July 28, 2021
Programmatic
Third-party data is dead, long live the new data dawn
Kapil Sampanthan, Business Development Director – TGI at Kantar Media discusses the new data dawn and how marketers should proceed.
Eleanor Oakes
July 28, 2021
Programmatic
My Digital Hero: Dorota Karc, Head of Programmatic, WallDecaux (JCDecaux Group)
Dorota Karc is Head of Programmatic at WallDecaux (JCDecaux Group). We asked her who her hero is.
Justin Pearse
July 28, 2021
General
Why it’s crucial to involve your employees in the big office return plan
How do we bring people back together in a way that will allay their fears, be motivating and meet the needs of the business?
Andy Oakes
July 28, 2021
