Orban Büller of MFM: “Media and Creative need to work together from Day One”
New Digital Age recently spoke with Orban Büller, Managing Director Europe at Media Futures Market (MFM), a London- and Amsterdam-based independent media agency and marketplace that integrates media planning and buying services directly into independent creative agencies. Topics discussed included shifts in client demands, the impact of AI on agency structures and the need to reduce complexity for marketers…
