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Interviews, insight & analysis on digital media & marketing

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

Rob Hall recently returned to the world of adtech with the launch of Parallel, a platform introducing ‘Customer Suitability’ as a new approach to media buying. NDA spoke with Hall to find out more...

Technology

Retail media’s next phase: From hype to systemic integration [Part 1 – Stabilisation]

Measurement & Analytics

The Boardroom AI Trap: Three Questions Every Organisation Should Ask Today

AI, General

Shoppers trust AI more than social feeds, reveals RTB House

Partner Content

Q&A: “AI replacing traditional Search? It’s not as simple as that”

Strategy

Ad World: today’s news from around the web

General

Digital Women: Emily Robinson, VP of Marketing, tvScientific by Pinterest

Digital Women

Your First Marketing Hire Shouldn’t Be Who You Think

Agencies, Programmatic

New Business Bulletin: Kick, AppsFlyer, Amazon Ads, Pinterest and more

Brands

The NDA Roundtable: The realities of AI integration for media owners

At the recent New Digital Age, chaired by NDA publisher Andy Oakes, a panel of industry leaders gathered to discuss the evolution of media ownership.

Publishing

Agencies

Your First Marketing Hire Shouldn’t Be Who You Think

Publishing

The NDA Roundtable: The realities of AI integration for media owners

Technology

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

Agencies

Your First Marketing Hire Shouldn’t Be Who You Think

Mobile

Q&A: “A strong identity strategy is fundamental to a strong data strategy” – Paula Bacariza Perez, The Trade Desk

Partner Content

Prime Day 2026: what does the industry say?

Strategy

Q&A: “AI replacing traditional Search? It’s not as simple as that”

Digital Women

Digital Women: Emily Robinson, VP of Marketing, tvScientific by Pinterest

Interviews

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

Retail Media Age

Retail media’s next phase: From hype to systemic integration [Part 2 – Creativity and the consumer]

Industry Trends

Retail media’s next phase: From hype to systemic integration [Part 1 – Stabilisation]

Measurement & Analytics

Retailers are overlooking one of the most valuable moments in ecommerce

Customer Journey

Interviews, insight & analysis on digital media & marketing

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

Retail media’s next phase: From hype to systemic integration [Part 1 – Stabilisation]

The Boardroom AI Trap: Three Questions Every Organisation Should Ask Today

Shoppers trust AI more than social feeds, reveals RTB House

Q&A: “AI replacing traditional Search? It’s not as simple as that”

Ad World: today’s news from around the web

Digital Women: Emily Robinson, VP of Marketing, tvScientific by Pinterest

Your First Marketing Hire Shouldn’t Be Who You Think

New Business Bulletin: Kick, AppsFlyer, Amazon Ads, Pinterest and more

The NDA Roundtable: The realities of AI integration for media owners

Your First Marketing Hire Shouldn’t Be Who You Think

The NDA Roundtable: The realities of AI integration for media owners

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

Your First Marketing Hire Shouldn’t Be Who You Think

Q&A: “A strong identity strategy is fundamental to a strong data strategy” – Paula Bacariza Perez, The Trade Desk

Prime Day 2026: what does the industry say?

Q&A: “AI replacing traditional Search? It’s not as simple as that”

Digital Women: Emily Robinson, VP of Marketing, tvScientific by Pinterest

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

Retail Media Age

Retail media’s next phase: From hype to systemic integration [Part 2 – Creativity and the consumer]

Retail media’s next phase: From hype to systemic integration [Part 1 – Stabilisation]

Retailers are overlooking one of the most valuable moments in ecommerce

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