Interviews, insight & analysis on digital media & marketing

Back to Basics: 21 ways to increase marketing performance

This week, our friend and contributor Simon Akers has released a new book to readdress a little normality and celebrate doing the brilliant basics in advertising.

 Back to Basics: 21 ways to increase marketing performance and success is out now in eBook format

 Simon describes the book as ‘the fresh but practical thinking we need now in a sea of reports’ 

 “Increasing performance from your marketing is going to be more important than ever this year. There is no room for another trends report, for unfounded predictions of the future. Therefore, now is the best time to get the basics right, make things work as hard as possible, and look at the core areas of your marketing and activity.”

Look out for contributions from fellow NDA columnists Rob Webster, Amy Kean and a foreword by Pete Markey, CMO of Boots In total there are contributions from forty senior figures authorities in the industry who all support the overall vision for a brighter future for advertisers.

The link to download is here

It is free to download, with the option to support Shawmind, a mental health organisation listed in the back of the book to encourage better access to resources for teachers, parents and children.

Opinion

More posts from ->

Social Media

The metaverse – is it the real deal?

once a distant, futuristic idea, the concept of an immersive, virtual shared space is coming – and it has the capacity to change everything, writes Chris Pottrell of Nebula…

Read More ->

Related articles

Strategy

Gen Z and Millenials turned off by ‘questionable’ content 

We know that misaligned content erodes the impact of ads, leading to decreased impact on metrics like purchase intent, for example. But, what about the content in the grey area? MAGNA and Channel Factory have researched the issue…