Interviews, insight & analysis on digital media & marketing

Chris Kenna, Brand Advance: Using contextual sentiment for behavioural change

Chris Kenna, CEO at Brand Advance, considered the benefits of real-time sentiment data in his talk at the 99//Club Digital Festival last month. He spoke about Brand Advance’s use of IBM Watson AI technology, which can discern between positive and negative covid sentiment to avoid the use of keyword blocklists.

In the video below Chris answers questions on how IBM Watson AI works, what brands he’s been impressed recently and how responsible he believes the media industry has been throughout the pandemic.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.