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GM launches internal marketing training program

General Motors has partnered with online learning provider Circus Street to launch an internal upskilling program for 270 marketing employees. GM’s marketing division will benefit from building on their marketing skills in areas including: marketing innovation, modern martech, content, storytelling, and personalisation.

Last year, GM’s global marketing leadership launched an initiative aimed at providing the resources to develop, train, and advance their global marketing efforts. With this initiative, GM identified 22 key skill sets that it set out to address, and it has now enlisted the help of Circus Street as its learning program provider.

“Our goal is Best-In-World Marketing. Over the last year or so, we’ve searched to find the best course catalog providers for developing our marketing team,” said Deborah Wahl, Global CMO at GM. “We have laid the foundations for what we believe will catapult us into the future. We look forward to the great things we will accomplish with our new digital provider.”

Circus Street has been providing online learning for enterprises for more than 10 years, with clients including Nike, Coca-Cola, Pfizer, and Nestlé. It has trained more than 500,000 employees across 150 countries, in over 100 learning topics, in 11 languages.

“We’re proud to be selected as the digital training partners by such an amazing global company as General Motors. This is an exciting time for digital transformation in the automotive sector,” said Jonny Townsend, President at Circus Street. “We’re delighted to be helping GM in their efforts to educate their teams to take advantage of all the opportunities that digital offers GM and their customers.”


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