Interviews, insight & analysis on digital media & marketing

GM launches internal marketing training program

General Motors has partnered with online learning provider Circus Street to launch an internal upskilling program for 270 marketing employees. GM’s marketing division will benefit from building on their marketing skills in areas including: marketing innovation, modern martech, content, storytelling, and personalisation.

Last year, GM’s global marketing leadership launched an initiative aimed at providing the resources to develop, train, and advance their global marketing efforts. With this initiative, GM identified 22 key skill sets that it set out to address, and it has now enlisted the help of Circus Street as its learning program provider.

“Our goal is Best-In-World Marketing. Over the last year or so, we’ve searched to find the best course catalog providers for developing our marketing team,” said Deborah Wahl, Global CMO at GM. “We have laid the foundations for what we believe will catapult us into the future. We look forward to the great things we will accomplish with our new digital provider.”

Circus Street has been providing online learning for enterprises for more than 10 years, with clients including Nike, Coca-Cola, Pfizer, and Nestlé. It has trained more than 500,000 employees across 150 countries, in over 100 learning topics, in 11 languages.

“We’re proud to be selected as the digital training partners by such an amazing global company as General Motors. This is an exciting time for digital transformation in the automotive sector,” said Jonny Townsend, President at Circus Street. “We’re delighted to be helping GM in their efforts to educate their teams to take advantage of all the opportunities that digital offers GM and their customers.”

Share on facebook
Share on twitter
Share on linkedin

News

More posts from ->

Technology

PubMatic expands CTV business in Europe

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced new CTV/OTT partnerships with FUNKE, Rakuten Advertising, and waipu.tv in the EMEA region. This brings the total number of connected TV (CTV) providers available to buyers via PubMatic to 176 globally.

Read More ->

Related articles

Strategy

Adapting to a new “performance” normal

Traditionally, advertising has been about identifying the target audience for your products and services, identifying their key media behaviours, and then buying ads in these places to reach them. Measure, rinse and repeat.

Strategy

How Heartstopper got it right: ways to improve marketing to LGBT community 

The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and making the LGBT community feel connected to the brand.