Interviews, insight & analysis on digital media & marketing

Go small or go home: Why the future of creativity should be fuelled by entrepreneurial spirit

Penny Parnell, Creative Director at Not On The High Street used her 99-second talk at the 99//Club Digital Festival to discuss the admirable features of the entrepreneurial spirit and why this spirit is useful at the moment.

In the video below Penny highlights the five signs of entrepreneurial spirit; passion, pushing for better, remaining optimistic, taking calculated risks and just getting on with it, whilst she discusses the brands doing all of these things successfully.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.