“For Esports fans it’s personal”, said Katrina Palanca, Director of Sponsorship Operations at Twitch in her talk at the 99//Club Digital Festival. “It’s not the future, it’s the present.”
According to Katrina, Esports fans see the necessity in sponsors: “Sponsorships allow their space to thrive and it shows support for what it is that they love most”, stated Katrina. In the video below, she encouraged brands that “fans want you there” and urged them to look at the potential for advertising in this space.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.