“The pace of change is too fast nowadays”, said Leonardo Oliveira, Global Media Manager at Vodafone, in his 99-second talk at the 99//Club Digital Festival last month. He highlighted that especially in digital there are always new technologies emerging, pushing this industry forward at an even faster pace than others.
How can businesses take the lead in this race? According to Leonardo, “many businesses need first a cultural change so they are ready to be proactive and reactive”. You also can’t forget the human element, “It’s them that will take you the next level”, says Leonardo.
Hear more of Leonardo’s advice for keeping up with digital change in the video below.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.
