Interviews, insight & analysis on digital media & marketing

The NDA Bookshelf: the business books you need to know about

The NDA Bookshelf is our regular feature highlighting the must-read books to survive and thrive in the digital industry. We ask some of our favourite authors why their book is such vital reading and why exactly you should bother reading it.

Agencynomics by Spencer Gallagher and Peter Hoole provides advice on how to grow an agency. The authors are co-founders of Cact.us where they have helped over 1000 agencies grow over the last ten years.

We talked to Spencer Gallagher, CEO of Cactus, who started his agency life in 1999 and exited his agency Blue Halo to Gyro, now part of Dentsu, in 2008, taking it to the eighth largest digital agency in the UK in 2009.

Describe your book in five words.

Scaling your 0-50 person agency. 

Why should I read it? 

Most creative, design, technical, digital, marketing and advertising agency owners face constant daily challenges when trying to scale their agency business. 

This book helps guide you through the growth journey with first hand intimate experience from authors Spencer Gallagher and Peter Hoole, who have had years of experience helping in excess of 1,000 agencies scale. 

We are confident that this book has all the information you need to help build a best-in-class agency.

This book is full of insights and tips for anyone with or without agency experience, on the journey from start-up through to a team size of 50. 

Agencynomics also has over 100 practical tips and KPIs to help you improve your agency growth strategy.

What are the three biggest things I’ll learn from it?

1. The KPIs of agency businesses 

2. The truth about agency lead generation 

3. Essential agency finance strategies 

Who’s the ideal reader?

Agency owners, leaders, management or team members. 

What are your top three business books?

Frederic Laloux Reinventing organisations.

Steven Kotler – Stealing Fire.

Be More Pirate, Sam Conniff Allende.

Columns

More posts from ->

Agencies

Sophie Strong: Why agencies are an in-house team’s biggest ally

In-housing is often thought to be a driver of innovation, data control and cost-saving. In-housing remains a key agenda for marketers as a recent report from Kepler consultancy showed. Looking at over 150 senior marketers from leading brands, over half of those surveyed are considering taking all aspects of their media investment capability in-house.

Read More ->

Related articles

Technology

Realising the utopian vision for smart cities

With smart cities promising to deliver the modern utopian dream, architects need to address the tangible challenges of the technology involved. There are a number of key areas that need exploring as architects, city planners, and government officials plan the next phases of smart city evolution.

Retail

The NDA Roundtable: Metro Bank, The FT, Betsson Group, CvE, THG & Ribble Cycles on aligning marketing and tech

Chaired by NDA’s editor Justin Pearse, the roundtable featured Matthew Lawson, Chief Digital Officer at Ribble Cycles; Peter Barr Watson, Chief Technical Officer and Director of Digital at The Spectator; Rob Webster, VP of Strategy at CvE;  Ulrich Gilot, Head of Media for Global Marketing at Betsson Group; Jim Meadows, Director of Influencer, Media and Partnerships at THG; Katrina Broster, Marketing Performance and Technology Director at the Financial Times; and Cat Daniel, Growth Marketing Director at Monzo Bank.