Adtech company Ogury has announced a strategic partnership with carbon measurement platform 51toCarbonZero (51-0) as part of its net zero strategy.
Having already complete three greenhouse gas (GHG) assessments, 51-0 will support Ogury’s fourth GHG assessment and help to refine its global reduction roadmap, providing emissions measurement and analysis across scopes 1, 2, and 3. The pair will also work together to improve Ogury’s environmental impact, particularly around ad delivery.
“Environmental responsibility is not an add-on for us – it’s embedded in how we operate, innovate, and grow,” said Nathalie Pannequin, Senior Culture Lead at Ogury. “As we advance toward net zero, it’s critical we pair our strong foundations with targeted expertise that understands the unique emissions profile of digital advertising. 51-0 brings the deep industry knowledge and pioneering solutions we need to lead responsibly in this space. Through this partnership, we aim to set new benchmarks and share best practices for sustainability within adtech while tackling climate change head-on.”
The collaboration will span Ogury’s global operations across 19 countries and digital activities in 33 markets.
“Ogury is a brilliant example of how climate leadership can evolve with integrity,” said Richard Davis, CEO & Co-founder at 51toCarbonZero. “Moving from measurement to impactful action, Ogury is now opening up opportunities to create additional revenue lines and generate operational efficiencies in a complex, fast-moving sector. We’re excited to support the team as they shape what responsible advertising looks like in a net zero future.”
*51toCarbonZero is a client of Pinkstripe PR, owned by Bluestripe Group, publisher of NDA
